- 2 March 2015, 13:00 in Adtech

Bin the Banner!

As the original online advertising medium – the banner ad – hits 21, I think that it’s time for it to retire ungracefully.

Although 21 is usually the age many of us launch a career, it’s definitely time for the banner ad to call it a day. And I’m sure it won’t be just me who will be glad to see the back of it. The basic ad banner has been...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 23 February 2015, 17:00 in Adtech

Programmatic: Passport to Audience Engagement

How travel marketers can fly high with programmatic! 



- 23 February 2015, 11:00 in Adtech

Marketing Technology vs. Ad- Tech: Identity Enables Personalisation

While advertising is technically a segment of marketing, ad-tech has developed very separately from marketing technology for several reasons. For...

- 16 February 2015, 11:00 in Adtech

Let's get Visual: A Snapshot of Image Based Social Media Ads

The old adage ‘a picture paints a thousand words’ is taking on new meaning for advertisers in 2015. While YouTube, Facebook and Twitter...

- 4 February 2015, 13:00 in Adtech

How NOT to Advertise on Apple Watch

Weeks after the Consumer Electronics Show in Las Vegas, and days after some exciting news from Microsoft, we are starting to get a sense of the...

- 4 February 2015, 12:00 in Adtech

2015: Automation vs Creativity

2015 will be a revolutionary year for digital, with mobile optimisation at an all-time high and programmatic and content marketing continuing the...

- 2 February 2015, 08:00 in Adtech

Is the Marketing Message losing out to Innovation?

Innovations in advertising technology have been driving the digital marketing industry ever since the internet saw its first clickable banner ad in...

- 23 January 2015, 08:00 in Adtech

'Showrooming’ – A New Phenomenon for Online Marketers

The trend for ‘showrooming’ has been continually growing over the past couple of years, with more consumers than ever before hitting the...

- 21 January 2015, 12:00 in Adtech

Three Major Signs that 2015 will be a Breakthrough Year for Video Advertising

A lot can happen in a year, especially in an industry as fast-paced as ad tech. For video advertising, in particular, 2014 was undeniably a watershed...

- 21 January 2015, 11:00 in Adtech

How E-tailers can Increase ROI on Google Shopping

Google Shopping is an essential part of most e-tailers strategies. For a lot of companies in this industry, it is one of the biggest...

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