- 25 March 2015, 17:00 in Adtech

Perfecting PPC Returns with IP Identification and Blocking

Businesses have been using pay-per-click advertising (PPC) since 1996 to drive targeted traffic to their website. With their monopoly position, the majority of this money has gone to Google. Over time the way that PPC works has become steadily more sophisticated, and more expensive. What was once a cheap way of generating traffic is now big business with some of the most popular ad words commanding a cost per click...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 23 March 2015, 10:00 in Adtech

The Walled Garden: Don’t be Tempted

In Communist Russia, stores often had just one thing to give you, whether you wanted...


- 20 March 2015, 12:00 in Adtech

Native Advertising: Do you know what it is?

There is so much debate right now around the subject of Native Advertising: should advertisers be carving out budget for it and if so to what extent?...

- 17 March 2015, 12:00 in Adtech

The Battle Begins at the Back

It’s been called ‘a seminal moment in the history of the ad industry’. No, not the biggest spend on a glossy TV ad ever – or...

- 17 March 2015, 08:00 in Adtech

Music Consumption: How are Advertisers reaching Audiences?

Smartphones, tablets, apps, podcasts... We now consume music on the go and have hundreds of thousands of songs available for us, in one click. Thanks...

- 12 March 2015, 15:00 in Adtech

Why is Digital Audio Advertising disrupting the Traditional Models of Advertising and Marketing?

I'll start with a question, or more a statement; 'Digital audio' is in its rudest health ever, and disrupting the digital mainstream. But why, and...

- 11 March 2015, 17:00 in Adtech

What’s in it for me?

Why premium publishers should embrace private marketplaces and the 7 questions they need to ask! 


- 6 March 2015, 08:00 in Adtech

Fast Forward to a Programmatic Super Bowl

The Super Bowl might have brought us excitement, but the fact that it also deliverered an unprecedented volume of eyeballs - over 114 million pairs...

- 4 March 2015, 13:00 in Adtech

How The Middle Layers of Ad Tech Keep Fraud Alive

When most people sit behind the wheel of a car, they only care that the car will get them to their desired destination. Few drivers think about the...

- 3 March 2015, 10:00 in Adtech

Are Programmatic Branding Campaigns Set to become the Norm?

If we look back at the advertising industry over 2014, we’d see that in many ways it was the year that programmatic came of age. And even...

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