- 14 May 2015, 12:00 in Adtech

Pros and Cons: In House or Agency PPC

We all know that in today’s modern society, for a business to be successful, a professional, digital presence is mandatory. There are a number of off-the-shelf products promising you the world for little to no effort, but if sales and marketing exposure make up any of your business objectives, there are few service offerings that can match Pay-Per-Click (PPC) for its ability to provide immediate satisfaction.

Let’s assume you already have...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 6 May 2015, 15:00 in Adtech

Taking The Agnostic Approach to Programmatic

The woman whose iconic face became Gerber baby is about to turn ninety. Her story...


- 1 May 2015, 15:00 in Adtech

Ensuring Native Ads Provide Real Value to Consumers

The rise of the native ad remains one of the hottest topics in digital media and there is growing acknowledgement of its ability to build trust and...

- 21 April 2015, 12:00 in Adtech

Programmatic TV: The Future of TV Advertising

Earlier this month, Mad Men returned to TV screens for the final time. Since the very first episode, Don Draper and the various...

- 15 April 2015, 08:00 in Adtech

PPC Management Fees – Time to Shake Things Up?

With PPC, it’s easy to find a chunk of the spend eaten away by management fees – so is there a smarter way to handle spend that’s...

- 14 April 2015, 10:00 in Adtech

An Introduction to Pay-Per-Click

You are likely to have heard of Pay-Per-Click (PPC) but may be unsure whether it is the right thing for your business and how you would use it. As...

- 10 April 2015, 12:00 in Adtech

By Invitation Only: How Private Marketplaces can Benefit Advertisers and Publishers

For video advertisers and publishers, the advantages of programmatic video are clear. The ability to automate buying, evaluate impressions by their...

- 3 April 2015, 12:00 in Adtech

Right Place, Right Message, Right Time

Out-of-Home (OOH) has long been viewed as the ultimate broadcast medium, a channel with the ability to reach the masses. But the advent of Digital...

- 31 March 2015, 12:00 in Adtech

A Short History of Programmatic

If digital advertising had a word of the year, 2014’s might well be ‘programmatic’. The industry is still talking about it well...

- 27 March 2015, 10:00 in Adtech

The Crooks Willing to put you Out of Business for $5

When the first incarnation of Google AdWords was launched in October 2000, it’s safe to say that it changed online marketing forever. Now...

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