- 26 August 2015, 12:00 in Adtech

The Mobile Viewability Enigma

Mobile viewability continues to spark debate as mobile media buying becomes increasingly programmatic and both media buyers and sellers clamour for guarantees and standards. Either side are companies claiming viewability on mobile is not an issue and those who strongly argue it is, and data has only confused the issue.

A recent study stated mobile viewability is lower than 50 per cent, whilst another suggests ad placements sized for mobile are...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 26 August 2015, 10:00 in Adtech

What is Behind the Rise of the Ad Blockers?

The unprecedented growth of Ad blocking software online is becoming more than just an irritant...


- 25 August 2015, 15:00 in Adtech

What’s in a ‘View’? Our Metrics are Broken

Part of the reason that digital has struggled to find its stride is that we picked the wrong metrics out of the gate. In this article, I will explore...

- 21 August 2015, 08:00 in Adtech

Advertising & Content, Owned & Earned... The Lines are Blurring!

The role of content in the Digital Marketer’s toolkit is an increasingly important one – the explosion of digital channels largely the...

- 18 August 2015, 10:00 in Adtech

YouTube’s In-Stream Ads Overhaul: What Advertisers Have To Know Now!

As YouTube shared its new vision for in-stream ads, with an emphasis on interactivity, marketers were left with a sense of confusion, trying to...

- 17 August 2015, 10:30 in Adtech

Programmatic 2 – The Sequel!

The short but turbulent life of Programmatic digital advertising has enjoyed a vivid storyline – encompassing great success in the marketplace...

- 12 August 2015, 12:00 in Adtech

Why Advertisers need an Education in Ad Blocking

Ad blocking could be a more serious issue than we first thought, with recent figures revealing some startling trends. The IAB conducted a survey of...

- 3 August 2015, 15:00 in Adtech

Instagram and Integrated Retargeting

As we have all seen, retargeting – the following around of the consumer on his or her journey around the Net, like a faithful puppy – has...

- 3 August 2015, 13:00 in Adtech

The Value of The Moment

What is the most valuable factor in the advertising industry in the online age?


- 27 July 2015, 10:00 in Adtech

Advertising Gone Wrong!

In terms of product names, creative, copy, and design, brands still occasionally get something badly wrong. With the ever-growing dominance of...

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