- 24 July 2015, 08:00 in Adtech

What the Collision of Mar-tech and Ad-tech means for Brands

The advertising and marketing technology sectors are currently experiencing a stage of explosive growth. Indeed, Gartner recently predicted that CMOs will spend more on technology than CIOs by 2017.

Until now the ad-tech and mar-tech sectors, although undeniably linked, have both experienced growth separately in their respective, traditional silos. With much debate recently within the vendor industry of a collision of the two, mainly focused on interest around potential M&A activity,...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 21 July 2015, 13:00 in Adtech

Programmatic Advertising: Top Tips To Get It Right

Programmatic advertising is a powerful force in online advertising. And as brands invest in digital...


- 13 July 2015, 12:00 in Adtech

Cheat Sheet: Everything You Need to Know About Viewability

There may be no bigger hot button issue in digital advertising right now than ad viewability. Every industry event seems to have at least one panel...

- 2 July 2015, 10:00 in Adtech

Adblock vs. Online Adverts: What is the Future of Internet Marketing?

The recent court-cases between German newspapers and Adblock over the legality of controversial advert-blocking software has raised many questions...

- 2 July 2015, 08:00 in Adtech

Understanding Mobile Viewability

Mobile viewability is a tough nut to crack. The idea is deceptively simple. Make sure that the audiences you’re advertising to have the...

- 24 June 2015, 08:00 in Adtech

Programmatic is not the Future

I have fallen out of love with programmatic – philosophically. My affection has been waning and I’ve realised the only way to revive it...

- 23 June 2015, 12:00 in Adtech

Will Programmatic Make Audio Advertising The Next Big Thing?

With 160 million people in the US listening to digital audio every day, advertisers’ ears are perking up at the possibilities. That audience is...

- 19 June 2015, 17:00 in Adtech

Empathy vs. Big Data - Is Big Data Robbing Marketers of their Creativity?

We hear a lot about the end of the Mad Men era lately – from its allusions to the cultural traits of the 60s and early 70s and advertising as...

- 16 June 2015, 10:00 in Adtech

What Marketers Need to Know Before Doing Programmatic Buying

Programmatic buying has been a game changer in digital advertising, with programmatic display advertising projected to be a US$53 billion industry by...

- 15 June 2015, 08:00 in Adtech

How to get the Most from Programmatic Video

Despite the advantages it offers over traditional media buying, automated digital video advertising remains a mystery to many marketers. In this...

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