- 25 February 2016, 08:00 in Adtech

How Google's Update Affects Your PPC Campaign

Google recently finalised its roll-out of the permanent removal of all right-hand-side ads across the search engines results pages (SERPs) worldwide.

For Twitter users among us you may have even noticed that SERPs trended on the social media platform for a good number of hours - with an army of marketing professionals, adwords users and businesses tweeting about how this change will impact both PPC (pay-per-click) and SEO moving forwards.

A quick...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 18 January 2016, 08:00 in Adtech

2016: The Year of Programmatic

Programmatic is not a new trend within the marketing landscape, but 2015 was the year...


- 15 January 2016, 12:00 in Adtech

Resolutions for Outdoor Advertisers in 2016

The out-of-home (OOH) advertising industry is evolving. New digital infrastructure and increasing usage of big data are providing advertisers with...

- 14 January 2016, 17:00 in Adtech

Fewer Ads, Better Strategy

Without doubt, advertising is a numbers game - the more people you reach, the more effective your ad will be. Ad-blocking software has been available...

- 14 January 2016, 14:00 in Adtech

First Impressions Last

Mobile marketing fraud is a major problem, and if we need to start demanding transparency if it is to be beaten. In a recent S4M study completed...

- 12 January 2016, 17:00 in Adtech

When Ad Formats and Mobile Programmatics Collide

The rapid evolution of programmatic ad tech has created platforms that can now use first and third party data and artificial intelligence to deliver...

- 12 January 2016, 10:00 in Adtech

Breaking Out of the User Acquisition Mould

Performance marketing, which relies on the use of software to purchase digital advertising, is one of the most hotly tipped developments in the...

- 12 January 2016, 08:00 in Adtech

How to Create the Perfect Advertising Environment

The current advertising environment is unsustainable and encourages very low trust from its stakeholders. From ad-fraud to viewability and...

- 11 January 2016, 17:00 in Adtech

The Secret to Embracing Marketing Trends of 2016

2015 was an impressive year for mobile – Google announced that mobile traffic had overtaken desktop traffic in 10 countries and...

- 7 January 2016, 12:00 in Adtech

Advertising Faux-Pas: Why Do Slip-ups Risk a Brand's Equity?

With an increase in the roll-out of international campaigns, the risk of causing unintended offence somewhere in the world has never been greater. A...

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