- 24 December 2015, 08:00 in Adtech

5 Key Things when Selecting a PPC Cross-Channel Automation and Performance Solution

Are you a digital advertiser or a digital agency, who actively uses such advertising channels as Google Adwords, Facebook, Yahoo/Bing etc, and would like to optimise the campaign performance to squeeze as many clicks/conversions out of your budget as possible? Or perhaps your goal is to run more campaigns simultaneously and you simply don’t have the time and resources to cope with that volume?

In either case, there is a solution...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 17 December 2015, 17:00 in Adtech

Personalised Advertising: Revolution or Reinvention?

The advertising landscape of today is a far cry from the supposed glory days of...


- 17 December 2015, 15:00 in Adtech

The Guide to Brand-Safe Buying in Programmatic

Marketers and agencies are united on the importance of brand safety. But what can brands do to ensure their ads are not appearing against...

- 11 December 2015, 13:00 in Adtech

Is Programmatic Advertising Driving the Ad Blocking Debate?

You know your industry's in trouble when everyone from the BBC News to Fortune magazine has an opinion about ad blocking and is not afraid to voice...

- 11 December 2015, 12:00 in Adtech

Right on Target – The Nuance of Personalisation in Data-Driven Advertising

Cross-screen is continuing to rise up the advertising agenda. Just this week, IAB revealed that 94% of the top UK advertisers have a mobile optimised...

- 1 December 2015, 17:00 in Adtech

Ad Server Capability and the Rise of Native Advertising

Since the digital migration, there has been an explosion of digital advertising options. Fortunately for publishers and now agencies, the...

- 24 November 2015, 10:00 in Adtech

In-Image Advertising: Standing Out in a World of Visual Content Overload

That old Chinese proverb, “a picture is worth a thousand words,” is more relevant today than ever, and nowhere illustrates its validity...

- 19 November 2015, 12:00 in Adtech

Three Trends Shaping Advertising in 2016

More than half of all UK adspend is predicted to be digital next year, with the Carat Ad Spend Report predicting the total market to grow by 6.4 per...

- 17 November 2015, 08:00 in Adtech

Advertising Across Screens: Q&A with Sizmek

The era of mobile has decidedly arrived, but what does it mean for marketers and how will the future of mobile advertising take shape? We asked Tej...

- 12 November 2015, 12:00 in Adtech

The Pay Per Click Mistakes That Could Be Costing You Money

One of the most effective and affordable ways to draw in more potential customers is to take full advantage of pay-per-click advertising, or PPC as...

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