- 29 April 2016, 10:00 in Adtech

Why Are Ad Blockers Bad News for Online Publishers?

Last year Apple announced that its latest operating system iOS 9 was going to be released with an ad blocking function. For those who don't know, ad blockers are normally a free extension that allows users to block unwanted ads, disable tracking and block domains known to spread malware. Additionally, ad blockers are the programs that block digital advertising, which can be as simple as the banners that appear on...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 20 April 2016, 12:00 in Adtech

Google to Improve User Experience with AdWords Redesign

First came the removal of the right hand side ads, and now Google has announced...


- 20 April 2016, 08:00 in Adtech

Most Marketers Unfamiliar with Advertising Rules

The largest ever industry study into influencer marketing practices has revealed 6 in 10 PR and marketing professionals admit to flaunting the rules...

- 18 April 2016, 10:00 in Adtech

Escape the Refresh Cycle and Lock in Loyalty

The market for consumer electronics is getting tough. Overall sales of PCs and tablets are in decline, while currently many consumers view buying a...

- 15 April 2016, 12:00 in Adtech

Using In-game Ads to Reach your Audience

The growth of mobile offers marketers the ability to reach consumers at all times. Whether it’s a family using their tablet together in the...

- 13 April 2016, 12:00 in Adtech

Programmatic Needs to Empower the Value of Brand Advertising

For digital brand advertising to realise its programmatic potential, advertisers must first embrace the value of digital brand itself. It's no secret...

- 12 April 2016, 14:00 in Adtech

The Impact of Google’s Right Hand Ads Removal on Digital Strategies

Google has made a significant change to the Search Engine Results Pages that sent shock waves through Paid Search and SEO communities. For desktop...

- 12 April 2016, 10:00 in Adtech

Ad blocking: Obstacle or Opportunity?

In the last year ad blocking has grown by more than 40 per cent. The 2015 global Ad Blocking Report from PageFair and Adobe revealed this statistic,...

- 4 April 2016, 12:00 in Adtech

Why Behaviour comes before Profile in Marketing

It is a busy time of the year for me. Wait, let me rephrase that. It's a busy year! Not only do all friends and family appear to have their birthdays...

- 15 March 2016, 12:00 in Adtech

The Eyes Have It: The Power of Digital Signage

A new survey by marketing solutions company APS Group has shown that the high street can have a brighter future by embracing digital technology. By...

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