- 19 February 2014, 13:39 in Digital Marketing

Could this be the Biggest PR Gaffe of 2014?

We're not even two full months into 2014 yet, and one company has already staked a claim for the 'Biggest PR Gaffe of the Year'.

House PR, the PR company representing MasterCard, the main sponsor of the BRIT Awards has been asking journalists to guarantee coverage of MasterCard on Twitter, in return for press accreditation to the event.

Telegraph journalist, Tim Walker, told PressGazette about the campaign. 

Tim Walker tweeted to...

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