- 12 March 2014, 17:00 in Digital Marketing

The Dynamic Payment Service of Tomorrow

Banks and payment services have certainly shaken up the way we pay for things these days. The coming of the digital age has encouraged the financial services industry to get smart and put ease, convenience and flexibility to the forefront of their marketing mantra.

The emergence of payment services built purely for a digital world is bringing new founded speed and convenience to consumers’ banking needs. A great example is TransferWise,...

Keep Reading...


- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 11 March 2014, 17:00 in Digital Marketing

The Practical Business Guide to Creating a New Website

Your website is so often the first opportunity to make the right impression. When seeking...


- 10 March 2014, 17:00 in Digital Marketing

The Digital Dilemma: How to Measure what Matters

Phuong Nguyen, Head of Advertising at eBay, commented in the October 2013 edition of Marketing magazine that the “increasingly complex”...

- 10 March 2014, 13:00 in Digital Marketing

Audience Targeting: 2014 will be about putting the audience at the centre

According to the IAB, the biggest trend in Advertising in the next seven years will be audience targeting and furthermore, it will be bigger than...

- 3 March 2014, 08:00 in Digital Marketing

Real-Time Marketing Is No Longer a Utopia in the Age of Big Data

Since the term ‘real-time marketing’ was first introduced in 1995 by marketing guru Regis McKenna, it has long been regarded as both a...

- 28 February 2014, 13:00 in Digital Marketing

Time to Rethink Online Sales

Tracking the customer journey for marketers is one of the most essential ingredients for a rounded campaign. Metrics of where visitors to your...

- 27 February 2014, 14:00 in Digital Marketing

Is the High Street of the Future really that Far Away?

What will the high street look like in the future? This question is often found in retail conversations, following the rocky ride retailers have...

- 25 February 2014, 08:00 in Digital Marketing

Back to the Future: How a digital market stall heralds a fresh approach to marketing in the arts

Sometimes you need to look backwards in order to move forward. That’s exactly what London’s critically-acclaimed Albany Theatre did last...

- 24 February 2014, 08:00 in Digital Marketing

Want Campaigns to Click? Start using broader Metrics

Not so long ago, ‘digital conversion’ – or a click that led to an action – represented sophisticated marketing measurement....

- 21 February 2014, 17:00 in Digital Marketing

21st Century Omnichannel Management

Think back to the last online purchase you made. How exactly did the process go? Maybe you did some initial investigating on your smartphone on your...

← Older Newer →


© Digital Marketing Magazine 2018 | Privacy Policy | Twitter | YouTube

Amplified Business Content is a limited company registered in England and Wales.
Registered Number: 07953063
Registered Office: 9-11 Castle Street, Cardiff, Wales, CF10 1BS