- 26 November 2014, 17:00 in Digital Marketing

Strategic Programme Management: The Engine Room of Affiliate Marketing

Effective and strategic programme management is the cornerstone of success in affiliate marketing. It provides the foundations for building a dynamic, high quality and creative programme that can deliver real commercial value in line with an advertiser’s objectives, be they to drive incremental sales, retain customers or drive traffic.

Solid account management will ensure that the affiliate programme is aligned with the wider marketing goals of the organisation and objectives should...

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- 25 November 2014, 13:00 in Digital Marketing

Altered Images

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Brand humanisation is something to be passionate about. We understand that humanisation is about being in step with communities. But it’s about...

- 21 November 2014, 13:00 in Digital Marketing

Add ‘Location’ in to your Existing Marketing Strategy

With tremendous growth of mobile traffic across the world, organizations are in the path of integrating mobile as a marketing channel to meet the...

- 19 November 2014, 08:00 in Digital Marketing

Make 2015 the Year of Customer Retention: 5 Tips to Build Loyalty

Retention marketing has become one of the most strategic marketing initiatives in the past few years. After all, it is 81 percent less expensive to...

- 14 November 2014, 13:00 in Digital Marketing

New Online Landscape Enables Stronger Relationships with Customers

Brands have long fought for their own real estate online, ensuring they have control of the requisite domain names for their business in domain...

- 13 November 2014, 17:00 in Digital Marketing

Mind the Generation Gap

With the proliferation of media outlets, companies need to work harder to understand the importance of channel preference among UK consumers. One of...

- 12 November 2014, 15:00 in Digital Marketing

The Golden Age of Digital Media Is At Hand

The Golden Age of Digital Media Is At Hand


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