- 8 December 2014, 17:00 in Digital Marketing

Follow the Customer Map: The Importance of Customer Journey Mapping

It’s clear that as the digital landscape continues to shift and the number of function-heavy smart digital devices increases, the opportunities to connect and engage customers is rising. This change has been coupled with a behavioural shift in how consumers interact with technology. Today’s customers are demanding more personal and fluid experiences across multiple touch points, from initial research about whether to buy a product or service to the after-care...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 8 December 2014, 08:00 in Digital Marketing

The Impact of Misspellings in Business

Poor spelling, much like poor use of grammar, can cause confusion. It’s also been reported...


- 3 December 2014, 17:00 in Digital Marketing

Are You Built Around The Customer?

Forrester has a very simple way of dividing up the last hundred or so years of commerce. You start at what it terms the ‘Age of...

- 3 December 2014, 15:00 in Digital Marketing

Seven Tips on How to use your Marketing Budget Most Effectively

Spending money on marketing your business is necessary, whatever your size, whether through a post card in a newsagent’s window or a...

- 3 December 2014, 08:00 in Digital Marketing

Behind the Brilliant Idea

In the past, dreams of wealth and glory used to involve winning the pools or writing a bestseller. In today’s digital age, the thought of...

- 1 December 2014, 15:00 in Digital Marketing

Boosting Email Marketing Campaigns with Client Engagement Platforms and Scheduling Tools

The challenges facing small businesses are countless and never-ending so ensuring efficiency and ROI in all activities is key to achieving success....

- 1 December 2014, 13:00 in Digital Marketing

The Future of Marketing Automation – 2015 Predictions

Predicting what the year ahead looks like is a tricky business, especially when evaluating marketing automation, a technology and an industry...

- 1 December 2014, 08:00 in Digital Marketing

Why Would You Invest In A Responsive Web Design?

Mobile shopping, particularly on tablet devices, is having an enormous impact on eCommerce. Increased spending is a result of smartphones and tablets...

- 27 November 2014, 17:00 in Digital Marketing

Reaching the Omni-Channel Consumer

Programmatic buying is set to spread like wildfire through the market for digital video ads. Online display ads are already routinely bought and sold...

- 27 November 2014, 15:00 in Digital Marketing

What kind of Digital Marketer are you? A SoMoLo Maven?

A three-part blog series that explores which channel each type of marketer claims as its own and whether their confidence in using each channel lags behind what they spend. Readers could then identify where they are on the spectrum and see whether their type matches up to the industry or how common their approach is.


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