- 24 February 2017, 07:30 in Digital Marketing

Why your Business Cannot Afford to Ignore Micro-Moments in 2017

‘Micro-moments’ are the talk of 2017 within the digital marketing community, and your business should be taking note. Labelled by Google, micro-moments refer to the hundreds of interactions your customers make each day with mobile devices.

So what are micro-moments?

Micro-moments happen when we unconsciously reach for our mobile device, to learn something, to do something, to watch something, to explore something, or to buy something.

Micro-moments are segmented into four categories:

  • I want...

Keep Reading...

- 26 June 2019, 13:15 in Marketing automation

Making Sense of Marketing Automation

People are becoming increasingly able to engage with brands on their own terms. In both...

- 8 February 2017, 09:00 in Digital Marketing

3 Things Small Businesses Should Consider Before Creating a Marketing Strategy

The secret to a successful business is a well-defined marketing strategy. Many small businesses find...

- 31 January 2017, 09:00 in Digital Marketing

AI is the Future of Brand Marketing

2016 was a year that most people want to forget. However, it was the year artificial intelligence (AI) took a great leap forward; not only into...

- 17 January 2017, 08:30 in Digital Marketing

Why Marketers Should Care About the Impact of Non-Human Traffic

The proceeds of ad fraud can be huge - the Internet Advertising Bureau (IAB) estimates losses of around $8.2 billion each year. For advertisers,...

- 22 December 2016, 11:58 in Digital Marketing

GDPR: How to prepare your marketing

General Data Protection Regulation (GDPR) is going to be one of the biggest shake-ups in data protection and privacy laws. The European Union are...

- 16 December 2016, 07:30 in Digital Marketing

What we can Learn From Marketing’s Digital Transformation

Marketing is an industry at the forefront of the digital transformation journey. If you take a look at the marketing technology landscape at the end...

- 1 December 2016, 13:55 in Digital Marketing

Retail: Christmas 2016 by UK Bing Network

While for many businesses Christmas is a time to re-group, rest and plan the forthcoming year, for the retail industry it can be make or break...

- 29 November 2016, 08:30 in Digital Marketing

Where Marketing and Machine Learning Collide

With growing volumes and varieties of available data, businesses are increasingly keen to extract valuable information so they can use that knowledge...

- 15 November 2016, 08:30 in Digital Marketing

Integrated Live: 5 Tips for Creating Engaging Branded Video

Your audience expects video. It is often the quickest, most emotive and compelling way to create meaningful brand engagement. The demand for video is...

- 11 November 2016, 09:30 in Digital Marketing

Overcoming Consumer Apathy Towards Display Advertising in 2017

We live in a world where we are surrounded by advertising and everywhere we turn brands are attempting to sell us myriad products, whether through...

← Older Newer →

© Digital Marketing Magazine 2018 | Privacy Policy | Twitter | YouTube

Amplified Business Content is a limited company registered in England and Wales.
Registered Number: 07953063
Registered Office: 9-11 Castle Street, Cardiff, Wales, CF10 1BS