- 15 November 2017, 11:09 in Digital Marketing

Get your readers emotionally involved - Grab and keep their attention!

60% of B2B and B2C marketers are struggling to produce engaging content and 35% find it difficult to produce a wide enough variety of content to keep their audience interested, based on research conducted by the Content Marketing Institute.
As the digital age surges forward, how we read and absorb information is further evolving. Today’s connected consumers are using iPads, laptops, smartphones, even watches and glasses to access content.

Nick Mason,...

Keep Reading...


- 18 November 2019, 14:50 in Data

AI can help financial services improve CX: here’s how

Few companies are facing levels of disruption as high as those in the financial services...

- 9 October 2017, 16:54 in Digital Marketing

The internet is no longer an "ungovernable wild west"

Age verification marked the start of the final sessions of the day at GDPR summit...


- 9 October 2017, 14:07 in Digital Marketing

The Internet of Things and the responsible consumer

In the brunch-time session at GDPR summit, the Internet of Things (IoT) came under the intense scrutiny of Sue Geuens, President of the International...

- 9 October 2017, 13:00 in Digital Marketing

Chiara Rustici: "Data is a regulated industry: get over it!"

Pragmatism governed the morning talks at GDPR summit in London, where listeners were given a stark reminder of how hard organisations need to work to...

- 19 July 2017, 07:30 in Digital Marketing

Measuring the Impact of Social Media Marketing

Social media platforms are an extremely effective brand awareness, lead generation and nurturing tool. Businesses of all sizes benefit from using...

- 6 March 2017, 08:00 in Digital Marketing

The Head or the Heart: Where Should Marketers Focus to Build an Army of Brand Advocates?

When you recommend a product or service, can you remember why? Was it because the product is the best? You had good customer service? The reasons for...

- 2 March 2017, 09:30 in Digital Marketing

How to Avoid Fake Mobile Apps

The mobile application (or ‘app’, as it’s more commonly known) has been around for a little less than a decade, and yet like the...

- 1 March 2017, 07:30 in Digital Marketing

B2B Marketing: Reaching your Buyers on Their Digital Journey

Marketers need to convince the boss of the need for bigger digital marketing budgets and the business value of the benefits. Those of us who describe...

- 24 February 2017, 07:30 in Digital Marketing

Why your Business Cannot Afford to Ignore Micro-Moments in 2017

‘Micro-moments’ are the talk of 2017 within the digital marketing community, and your business should be taking note. Labelled by Google,...

- 8 February 2017, 09:00 in Digital Marketing

3 Things Small Businesses Should Consider Before Creating a Marketing Strategy

The secret to a successful business is a well-defined marketing strategy. Many small businesses find themselves preoccupied with reactive marketing...

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