- 16 December 2016, 07:30 in Digital Marketing

What we can Learn From Marketing’s Digital Transformation

Marketing is an industry at the forefront of the digital transformation journey. If you take a look at the marketing technology landscape at the end of 2012, and look at it now, what you’re seeing is a tenfold increase in marketing tech vendors in around three and a half years, and the rate is growing exponentially.

So what lessons can we learn? How does this make people...

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- 28 July 2017, 09:00 in Features

Webinar: A Look into the Future of Marketing

All buyers are unique and must be treated as such. To make the most effective...

- 22 August 2017, 07:30 in Customer Experience

Are Media Giants Forgetting User Experience?

Video has never been a more important part of mobile strategy. With video consumption continuing...



- 15 November 2016, 08:30 in Digital Marketing

Integrated Live: 5 Tips for Creating Engaging Branded Video

Your audience expects video. It is often the quickest, most emotive and compelling way to create meaningful brand engagement. The demand for video is...

- 11 November 2016, 09:30 in Digital Marketing

Overcoming Consumer Apathy Towards Display Advertising in 2017

We live in a world where we are surrounded by advertising and everywhere we turn brands are attempting to sell us myriad products, whether through...

- 14 October 2016, 09:00 in Digital Marketing

Can an Industrial Design Help Marketers Learn to Trust Machines for Online Advertising Optimisation?

As the cost of storage and computational power has decreased in recent years so has the speed of development and range of applications for machine learning increased. As an industry we’re now talking about how to trust machines to make media delivery optimisation decisions for online advertising. But we constantly stumble when we have to articulate and then implement machine learning versus the tried and trusted approaches of targeting.


- 30 September 2016, 10:00 in Digital Marketing

Digital Marketers Feel Overworked, Underpaid and 'Lack Recognition'

Digital marketers in the UK are lacking support from colleagues and highest-level executives, with many finding it difficult to secure budget and...

- 30 September 2016, 09:00 in Digital Marketing

Text Message Marketing: Benefits for Every Business

Who doesn’t text these days? Your friends and family text you, your colleagues text you. And now businesses are employing the same approach and...

- 26 September 2016, 07:30 in Digital Marketing

Mastering the Complexity of Marketing Technology

So, you have committed to data as the route to better marketing. You understand your data landscape and its potential, you recognise the gaps that...

- 23 September 2016, 10:00 in Digital Marketing

Integrated Live 2016 Agenda Revealed

The wait is finally over, after months of planning, the agenda for this year’s Integrated Live has been revealed. The newly revamped marketing...

- 22 September 2016, 11:30 in Digital Marketing

Who Would Make a Great Webinar Presenter?

Webinars offer an interactive method of presenting information, an eLearning experience for those wishing to invest their time in gaining insight...

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