- 8 February 2017, 09:00 in Digital Marketing

3 Things Small Businesses Should Consider Before Creating a Marketing Strategy

The secret to a successful business is a well-defined marketing strategy.

Many small businesses find themselves preoccupied with reactive marketing activities instead of taking the time to create a long-term strategy for the foundation of all their marketing tactics. This can often cause inconsistent and unsatisfying results. When creating a marketing strategy, it’s important to plan your long-term marketing goals before diving straight in.

So, what are three things small businesses should...

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- 11 November 2016, 09:30 in Digital Marketing

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- 14 October 2016, 09:00 in Digital Marketing

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As the cost of storage and computational power has decreased in recent years so has the speed of development and range of applications for machine learning increased. As an industry we’re now talking about how to trust machines to make media delivery optimisation decisions for online advertising. But we constantly stumble when we have to articulate and then implement machine learning versus the tried and trusted approaches of targeting.

- 30 September 2016, 10:00 in Digital Marketing

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Digital marketers in the UK are lacking support from colleagues and highest-level executives, with many finding it difficult to secure budget and...

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