- 2 March 2017, 09:30 in Digital Marketing

How to Avoid Fake Mobile Apps

The mobile application (or ‘app’, as it’s more commonly known) has been around for a little less than a decade, and yet like the Internet or email, it’s genuinely difficult to look back and imagine life without it.

The mobile app as we know it was first introduced in 2008, and it didn’t take long before it became a big hit with businesses and consumers due to their effectiveness and simplicity....

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- 20 February 2018, 14:22 in GDPR

2-4-1 tickets for the Roadmap for Sales and Marketing

With only a few months until the General Data Protection Regulation (GDPR) comes into force,...

- 1 March 2017, 07:30 in Digital Marketing

B2B Marketing: Reaching your Buyers on Their Digital Journey

Marketers need to convince the boss of the need for bigger digital marketing budgets and...


- 24 February 2017, 07:30 in Digital Marketing

Why your Business Cannot Afford to Ignore Micro-Moments in 2017

‘Micro-moments’ are the talk of 2017 within the digital marketing community, and your business should be taking note. Labelled by Google,...

- 8 February 2017, 09:00 in Digital Marketing

3 Things Small Businesses Should Consider Before Creating a Marketing Strategy

The secret to a successful business is a well-defined marketing strategy. Many small businesses find themselves preoccupied with reactive marketing...

- 31 January 2017, 09:00 in Digital Marketing

AI is the Future of Brand Marketing

2016 was a year that most people want to forget. However, it was the year artificial intelligence (AI) took a great leap forward; not only into...

- 17 January 2017, 08:30 in Digital Marketing

Why Marketers Should Care About the Impact of Non-Human Traffic

The proceeds of ad fraud can be huge - the Internet Advertising Bureau (IAB) estimates losses of around $8.2 billion each year. For advertisers,...

- 22 December 2016, 11:58 in Digital Marketing

GDPR: How to prepare your marketing

General Data Protection Regulation (GDPR) is going to be one of the biggest shake-ups in data protection and privacy laws. The European Union are...

- 16 December 2016, 07:30 in Digital Marketing

What we can Learn From Marketing’s Digital Transformation

Marketing is an industry at the forefront of the digital transformation journey. If you take a look at the marketing technology landscape at the end...

- 1 December 2016, 13:55 in Digital Marketing

Retail: Christmas 2016 by UK Bing Network

While for many businesses Christmas is a time to re-group, rest and plan the forthcoming year, for the retail industry it can be make or break...

- 29 November 2016, 08:30 in Digital Marketing

Where Marketing and Machine Learning Collide

With growing volumes and varieties of available data, businesses are increasingly keen to extract valuable information so they can use that knowledge...

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