- 8 February 2017, 09:00 in Digital Marketing

3 Things Small Businesses Should Consider Before Creating a Marketing Strategy

The secret to a successful business is a well-defined marketing strategy.

Many small businesses find themselves preoccupied with reactive marketing activities instead of taking the time to create a long-term strategy for the foundation of all their marketing tactics. This can often cause inconsistent and unsatisfying results. When creating a marketing strategy, it’s important to plan your long-term marketing goals before diving straight in.

So, what are three things small businesses should...

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- 25 September 2017, 08:30 in Data

Marketers are Waking up to the GDPR Challenge

The EU’s General Data Protection Regulation (GDPR) comes into effect in May 2018. Regardless of...

- 19 October 2017, 08:00 in Features

How Brands Get Close to Consumers Without Being Creepy

Historic revenue streams of media organisations have collapsed and as a result they have had...



- 22 December 2016, 11:58 in Digital Marketing

GDPR: How to prepare your marketing

General Data Protection Regulation (GDPR) is going to be one of the biggest shake-ups in data protection and privacy laws. The European Union are...

- 16 December 2016, 07:30 in Digital Marketing

What we can Learn From Marketing’s Digital Transformation

Marketing is an industry at the forefront of the digital transformation journey. If you take a look at the marketing technology landscape at the end...

- 1 December 2016, 13:55 in Digital Marketing

Retail: Christmas 2016 by UK Bing Network

While for many businesses Christmas is a time to re-group, rest and plan the forthcoming year, for the retail industry it can be make or break...

- 29 November 2016, 08:30 in Digital Marketing

Where Marketing and Machine Learning Collide

With growing volumes and varieties of available data, businesses are increasingly keen to extract valuable information so they can use that knowledge...

- 15 November 2016, 08:30 in Digital Marketing

Integrated Live: 5 Tips for Creating Engaging Branded Video

Your audience expects video. It is often the quickest, most emotive and compelling way to create meaningful brand engagement. The demand for video is...

- 11 November 2016, 09:30 in Digital Marketing

Overcoming Consumer Apathy Towards Display Advertising in 2017

We live in a world where we are surrounded by advertising and everywhere we turn brands are attempting to sell us myriad products, whether through...

- 14 October 2016, 09:00 in Digital Marketing

Can an Industrial Design Help Marketers Learn to Trust Machines for Online Advertising Optimisation?

As the cost of storage and computational power has decreased in recent years so has the speed of development and range of applications for machine learning increased. As an industry we’re now talking about how to trust machines to make media delivery optimisation decisions for online advertising. But we constantly stumble when we have to articulate and then implement machine learning versus the tried and trusted approaches of targeting.


- 30 September 2016, 10:00 in Digital Marketing

Digital Marketers Feel Overworked, Underpaid and 'Lack Recognition'

Digital marketers in the UK are lacking support from colleagues and highest-level executives, with many finding it difficult to secure budget and...

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