- 24 February 2017, 07:30 in Digital Marketing

Why your Business Cannot Afford to Ignore Micro-Moments in 2017

‘Micro-moments’ are the talk of 2017 within the digital marketing community, and your business should be taking note. Labelled by Google, micro-moments refer to the hundreds of interactions your customers make each day with mobile devices.

So what are micro-moments?

Micro-moments happen when we unconsciously reach for our mobile device, to learn something, to do something, to watch something, to explore something, or to buy something.

Micro-moments are segmented into four categories:

  • I want...

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