- 8 December 2017, 08:00 in Digital Marketing

Consolidation, Innovation and GDPR: What 2018 Has in Store for Marketers

The New Year is approaching fast and it’s going to be an eventful one for marketers. Between ensuring readiness for the General Data Protection Regulation’s (GDPR) imminent enforcement, exploring new opportunities created by ongoing industry consolidation and collaboration, and future proofing businesses for the age of AI, 2018 looks set to be a year of further transformation for the industry.

We spoke to key representatives from the marketing and advertising technology...

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It’s time for online advertisers to ditch the data

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- 17 November 2017, 11:14 in Digital Marketing

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- 15 November 2017, 11:09 in Digital Marketing

Get your readers emotionally involved - Grab and keep their attention!

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- 9 October 2017, 16:54 in Digital Marketing

The internet is no longer an "ungovernable wild west"

Age verification marked the start of the final sessions of the day at GDPR summit London today. New directives will come through GDPR that will put...

- 9 October 2017, 14:07 in Digital Marketing

The Internet of Things and the responsible consumer

In the brunch-time session at GDPR summit, the Internet of Things (IoT) came under the intense scrutiny of Sue Geuens, President of the International...

- 9 October 2017, 13:00 in Digital Marketing

Chiara Rustici: "Data is a regulated industry: get over it!"

Pragmatism governed the morning talks at GDPR summit in London, where listeners were given a stark reminder of how hard organisations need to work to...

- 19 July 2017, 07:30 in Digital Marketing

Measuring the Impact of Social Media Marketing

Social media platforms are an extremely effective brand awareness, lead generation and nurturing tool. Businesses of all sizes benefit from using...

- 6 March 2017, 08:00 in Digital Marketing

The Head or the Heart: Where Should Marketers Focus to Build an Army of Brand Advocates?

When you recommend a product or service, can you remember why? Was it because the product is the best? You had good customer service? The reasons for...

- 2 March 2017, 09:30 in Digital Marketing

How to Avoid Fake Mobile Apps

The mobile application (or ‘app’, as it’s more commonly known) has been around for a little less than a decade, and yet like the...

- 1 March 2017, 07:30 in Digital Marketing

B2B Marketing: Reaching your Buyers on Their Digital Journey

Marketers need to convince the boss of the need for bigger digital marketing budgets and the business value of the benefits. Those of us who describe...

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