- 9 October 2017, 14:07 in Digital Marketing

The Internet of Things and the responsible consumer

In the brunch-time session at GDPR summit, the Internet of Things (IoT) came under the intense scrutiny of Sue Geuens, President of the International Data Management Association, and Louise Bennett from the Chartered Institute for IT.

Leading the debate was David Clarke, Chief Technology Officer at The Trust Bridge, who introduced by questioning the security of information as it gets hoovered up by our rapidly expanding network of digitally-connected devices.

Such information...

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- 23 May 2018, 09:00 in GDPR

Data Protection Magazine: Millennials are different, or so they say

Data Protection Magazine is a newly launched magazine offering thought-provoking pieces designed to help the...

- 9 October 2017, 13:00 in Digital Marketing

Chiara Rustici: "Data is a regulated industry: get over it!"

Pragmatism governed the morning talks at GDPR summit in London, where listeners were given a...

- 19 July 2017, 07:30 in Digital Marketing

Measuring the Impact of Social Media Marketing

Social media platforms are an extremely effective brand awareness, lead generation and nurturing tool. Businesses of all sizes benefit from using...

- 6 March 2017, 08:00 in Digital Marketing

The Head or the Heart: Where Should Marketers Focus to Build an Army of Brand Advocates?

When you recommend a product or service, can you remember why? Was it because the product is the best? You had good customer service? The reasons for...

- 2 March 2017, 09:30 in Digital Marketing

How to Avoid Fake Mobile Apps

The mobile application (or ‘app’, as it’s more commonly known) has been around for a little less than a decade, and yet like the...

- 1 March 2017, 07:30 in Digital Marketing

B2B Marketing: Reaching your Buyers on Their Digital Journey

Marketers need to convince the boss of the need for bigger digital marketing budgets and the business value of the benefits. Those of us who describe...

- 24 February 2017, 07:30 in Digital Marketing

Why your Business Cannot Afford to Ignore Micro-Moments in 2017

‘Micro-moments’ are the talk of 2017 within the digital marketing community, and your business should be taking note. Labelled by Google,...

- 8 February 2017, 09:00 in Digital Marketing

3 Things Small Businesses Should Consider Before Creating a Marketing Strategy

The secret to a successful business is a well-defined marketing strategy. Many small businesses find themselves preoccupied with reactive marketing...

- 31 January 2017, 09:00 in Digital Marketing

AI is the Future of Brand Marketing

2016 was a year that most people want to forget. However, it was the year artificial intelligence (AI) took a great leap forward; not only into...

- 17 January 2017, 08:30 in Digital Marketing

Why Marketers Should Care About the Impact of Non-Human Traffic

The proceeds of ad fraud can be huge - the Internet Advertising Bureau (IAB) estimates losses of around $8.2 billion each year. For advertisers,...

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