- 14 February 2020, 12:00 in Digital Marketing

Why consistency is the key to making people fall in love with your brand

With Valentine’s Day upon us, romantics across the globe will be thinking of novel ways to surprise their loved one.

Long gone are the days when a simple bunch of flowers or box of chocolates were the only options for someone hoping to treat their partner. February is now one of the most important times of the year for retailers offering huge ranges of products and services. In fact, in the...

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- 20 November 2019, 14:52 in Data

How Data is Becoming the Lynchpin at the Very Heart of Businesses

According to Gartner, transforming into a digital business is the number one priority for most...

- 14 February 2020, 11:35 in Digital Marketing

Almost half of WhatsApp usage breaches legal terms

41% of UK workers admit to using WhatsApp for work purposes despite it being against...

- 30 January 2020, 06:30 in Digital Marketing

Here’s what I’ve learnt from four years of mobile AR

Not long ago, it was inconceivable that people would be able to augment their environment through pocket-sized technology. But thanks to mobiles, AR...

- 23 January 2020, 13:43 in Digital Marketing

Taking content governance to the next level with AI

Content governance rarely hits the headlines, but since Facebook recruited Nick Clegg as its image “fixer,” it has received more...

- 20 January 2020, 07:30 in Digital Marketing

Accurate Attribution: How can AI make a difference?

Marketing attribution refers to the process of working out and measuring which marketing and advertising efforts have been successful in helping to...

- 14 January 2020, 07:30 in Digital Marketing

Embrace GDPR, don’t fear it

GDPR – four letters that put fear into the hearts of organisations, as the deadline loomed last Spring. It’s been quite a journey for...

- 13 January 2020, 12:56 in Digital Marketing

Marketing automation: when will you switch on?

Across all industries, there is a stark divide between British businesses that have tech in working practice and those that don’t. Our State of...

- 10 January 2020, 07:30 in Digital Marketing

7 predictions for Martech in the next 5 years

A lot has changed in the technological landscape over the last 10 years, especially in the world of marketing. So, as we enter a new decade, what...

- 7 January 2020, 07:00 in Digital Marketing

Will privacy concerns curb consumers from embracing newer marketing channels?

The rise of AI-powered digital assistants has been nothing short of phenomenal, with the number in use set to triple to 8 billion within the next few...

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