- 25 October 2019, 10:34 in Digital Marketing

CEO buy-in: How CMOs can gain trust and supercharge their digital transformation efforts

Every year technology forms a bigger slice of the CMO’s marketing budget, and this year martech is said to be the single most significant area of investment for marketing resources and programs. As powerful tools that enable marketers to undertake better data analysis and personalise their marketing efforts, it’s no wonder these technologies are such a big focus for them.

However, although nearly half of CMOs are primarily responsible for...

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- 20 November 2019, 14:52 in Data

How Data is Becoming the Lynchpin at the Very Heart of Businesses

According to Gartner, transforming into a digital business is the number one priority for most...

- 17 October 2019, 09:00 in Digital Marketing

How AI can drive better travel customer interactions

The travel industry is no stranger to using artificial intelligence. For example, travel chatbots that...

- 16 October 2019, 10:39 in Digital Marketing

The five things I’ve learned from starting a tech business

As player-turned-board-member of an amateur rugby club, I know first-hand how challenging it can be for sports groups to generate cash. Now, as the...

- 18 September 2019, 10:37 in Digital Marketing

The 5G revolution: why the next generation of mobile internet will force advertisers and marketers to change the way they think

5G promises to be a major step forward for mobile internet connectivity according to the BBC. It promises to give users faster download data, upload...

- 13 September 2019, 09:00 in Digital Marketing

3 ways programmatic advertising is changing

Marc Swann is Search Director at Glass Digital, an SEO and digital marketing agency based in Newcastle-upon-Tyne. He's worked in the industry for 12...

- 12 September 2019, 11:35 in Digital Marketing

The AI advantage: transforming retail marketing with predictive customer analytics

Today’s retail marketers face an impossible battle. With so many brands out there constantly fighting for share of voice, they face the...

- 4 September 2019, 09:00 in Digital Marketing

A single-customer view: driving customer intelligence and loyalty

Customers today expect brands to understand what's important to them as a consumer. Research shows that 78% of online shoppers are more likely to...

- 29 May 2019, 08:30 in Digital Marketing

Helen Dixon re-appointed as Commissioner for Data Protection

Helen Dixon will serve another five-year term, following being re-appointed as Ireland’s data protection commissioner. Initially appointed to...

- 9 May 2019, 08:15 in Digital Marketing

Mobile phone data breach could be largest in Canada’s history

Freedom Mobile, the fourth largest mobile telecommunications network in Canada has suffered a data breach that has left customers data vulnerable....

- 2 April 2019, 08:00 in Digital Marketing

Zuckerberg says governments need to do more to support data privacy

Mark Zuckerberg has responded to privacy pressures by asking regulators and governments to do more to help control content that gets published...

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