- 10 November 2015, 10:00 in Digital Marketing

Authenticity Builds More Meaningful Relationships with Millennials

Brands have never been more under the microscope from their audiences. In a transparent digital world they have nowhere to hide. Millennials are particularly clear on what they expect from their relationship with their brands and will have no qualms rejecting the ones that aren’t authentic.

At its heart, authenticity is about practicing what you preach, being totally clear about who you are and what you do best. Millennials love being...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 9 November 2015, 17:00 in Digital Marketing

Long vs. Short: Which Landing Pages Convert Best?

It’s important to give some thought to just what type of landing page converts best....


- 9 November 2015, 15:00 in Digital Marketing

Long-Term Success from the Long Tail

When it comes to affiliate marketing, the saying, don’t put all of your eggs in one basket, couldn’t ring more true and relying on a just...

- 9 November 2015, 12:00 in Digital Marketing

B2B Marketing: Like Seducing the Mother-in-Law?

Digital Marketing isn't just for the marketing team, and your real target market is probably much wider than you think.


- 9 November 2015, 09:00 in Digital Marketing

Technology Marketers Mustn’t Ignore the IT Manager

Many a marketer must have dreamed of sharing a lift with a board member from one of their prospect companies. Just imagine: an opportunity to share...

- 9 November 2015, 08:00 in Digital Marketing

Creating a Lasting Impression with your Event: Why You Should Keep the Conversation Going

Whether it be through the number of attendees, volume of direct sales or the social outreach generated, discerning the success or failure of a staged...

- 6 November 2015, 17:00 in Digital Marketing

Brand Love: How to Build a Brand Worth Talking About

In a world where the average customer grows up seeing 170,000 marketing messages by her 17th birthday; where 86% of people admit to sharing social...

- 6 November 2015, 11:00 in Digital Marketing

How do Brand Agencies Keep Ahead of the Innovation Curve?

Before he shares his thoughts on “Drinking the Innovation Kool-Aid” at the Digital Marketing Show 2015, we grabbed 5 minutes with Mark...

- 6 November 2015, 10:00 in Digital Marketing

Developing an Effective Omnichannel Strategy

Companies that successfully create a seamless, omnichannel experience across engagement channels with their customers forge stronger customer...

- 6 November 2015, 08:00 in Digital Marketing

What is Niche Affiliate Marketing and Why Could it be Right for You?

A niche is a small sub-section of a bigger market where potential customers have similar attributes. These attributes could include their location,...

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