- 16 November 2015, 13:00 in Digital Marketing

Will your Customer Experience Deliver this Holiday Season?

With Christmas quickly approaching, retailers are thinking through every element of their company’s eCommerce plans to significantly boost sales during the busiest shopping time of the year. One of the biggest drivers of online retail sales is user experience, so retailers should place increased emphasis on bolstering the following customer touchpoints during the Christmas rush to ensure positive brand interactions that convert browsing into sales:

Performance: According to Akamai’s...

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- 11 November 2015, 13:00 in Digital Marketing

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