- 15 September 2017, 07:30 in Mobile

Must Have Strategies for your Effective Mobile Engagement

Consumers are now, more than ever, being pulled in different directions by numerous brands offering products and services that are often very difficult to distinguish between. So, how can you capture consumers’ attention so that they will not only buy from you once, but will also continue to remain loyal to your brand? Engaging your audience via their mobile device is no doubt a challenge, but one that is definitely...

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- 5 September 2019, 12:09 in Adtech

Gemserv: What the focus on the AdTech industry and cookies means for your organisation

In the past month the Information Commissioner’s Office (ICO) issued both a report on the...

- 30 August 2017, 08:30 in Mobile

3 Major Benefits of Implementing Mobile Business Intelligence

Whether members of the marketing team are at the office, in the field, or even...


- 7 August 2017, 07:30 in Mobile

Google’s Mobile-First Index: Everybody Ready?

Google's Mobile-First index has been in the pipeline for over seven years, and now the switch seems imminent. Only 40% of the top 100,000 websites...

- 27 July 2017, 08:00 in Mobile

Email is Still King When it Comes to Mobile Conversion

Despite many marketers now focusing their efforts on geo-targeting, mobile games and augmented reality, email offers are the most likely marketing...

- 24 July 2017, 08:00 in Mobile

Mobility is Fuelling Intelligent Marketing, But How Well are we Using it?

The impact of mobile devices on marketing practices has been no secret. Major players are investing heavily in optimising content for mobile devices...

- 21 July 2017, 08:00 in Mobile

Mobile is Now Preferred Platform for Reading Email

More than half of emails are now opened and read on mobile devices, according to a new report from Return Path. The email solutions provider found...

- 14 July 2017, 08:30 in Mobile

Engaging on Mobile Just Got More Personal

If you are a business in the 21st century, you cannot afford not to engage with your customers via mobile. At a time when consumers’...

- 16 June 2017, 08:00 in Mobile

Erroneous Incentives in Mobile AdTech: A Rant

When I started working in the advertising industry almost six years ago, I was very excited to bring innovative technology to an industry that seemed...

- 6 June 2017, 08:00 in Mobile

A New World of Mobile Tech Means New Opportunities for Marketers

HTC recently revealed one of the most unusual smartphones the industry has ever seen. The U11 responds to a new type of interaction; designed to be...

- 15 May 2017, 08:00 in Mobile

How to Connect with the Mobile Customer

According to Retail Research, e-commerce is the fastest growing retail marketing in Europe and North America. And with mobile e-commerce, or...

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