- 27 January 2017, 08:30 in Mobile

How Will Mobile Marketing and Loyalty Evolve

Neither mobile marketing nor loyalty programs are new ideas when it comes to increasing share of the customer wallet, but the strategy behind both has evolved dramatically in the past few years. This evolution is set to explode in 2017 because 2016 data shows that the number of people accessing the Internet through mobile devices worldwide surpassed those using desktops.

For brands and marketers, their strategy needs to go beyond just...

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- 18 May 2017, 09:00 in Data

Ignoring GDPR until it Becomes Enforceable in 2018 Could be a Costly Mistake.

GDPR provides increased rights for individuals and will be enforced from May 2018! GDPR gives...

- 26 June 2017, 08:00 in Social Media

How Social Insights can Help your Campaigns Hit the Mark in China

Global brands have been looking east for some time, trying to capture the Chinese market...



- 17 January 2017, 07:30 in Mobile

Making Noise About Google AMP

For a large number of people, reading mobile content on the web is a slow and frustrating experience. Seconds are crucial in the digital world and if...

- 11 January 2017, 09:30 in Mobile

How Public Transport will Revolutionise Mobile Marketing in 2017

Personalisation is nothing new in mobile marketing – indeed the concepts of loyalty cards and targeted marketing pre-date digital technology...

- 7 December 2016, 08:30 in Mobile

Is Mobile Web an Adequate Mobile Strategy?

We’re all aware by now that every successful retailer needs a mobile strategy. Across the world, mobile is rapidly overtaking desktop as the...

- 24 November 2016, 09:00 in Mobile

Mobile Video Gains Ground in Purchasing Processes

Whether in or out of home, private or personal – mobile video is driving sales and blazing a new trend. Nowadays, shoppers experience a...

- 8 November 2016, 08:30 in Mobile

Integrated Live: Designing Emails for a Mobile Audience - Mechanics and Mindset

Our latest benchmark figures show that, at around 55%, mobile email open rates have now overtaken desktop viewings and for many email consumers...

- 7 November 2016, 09:30 in Mobile

Mobile Messaging: Key Takeaways From the Mobile Ecosystem Forum

With SMS now over 20 years old, mobile messaging is undergoing immense changes and in the era of fluid communications the habits of consumers are...

- 26 October 2016, 10:00 in Mobile

Time for Travel Marketers to Embrace the Mobile Revolution

The way we travel is changing. From researching a trip, to deciding on a destination, a date and exploring what to do when we have arrived –...

- 24 October 2016, 11:00 in Mobile

Beyond Mobile Marketing: The Five Channel Nirvana

Given that 52% of retail traffic now takes place on mobile (IMRG, Capgemini), retailers have been among the fastest adopters of new marketing...

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