- 7 December 2016, 08:30 in Mobile

Is Mobile Web an Adequate Mobile Strategy?

We’re all aware by now that every successful retailer needs a mobile strategy. Across the world, mobile is rapidly overtaking desktop as the preferred way to access online services, not just among younger people, but among all demographics. Customers are increasingly turning to mobile devices instead of laptops or desktops to make purchases.

This Black Friday, mobile sales surpassed $1billion in a single day for the first time. According to a...

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- 7 March 2017, 14:40 in Digital Marketing

Survey: Being Content with your Content

Is digital content now an essential part of the marketer's mix? Sandstorm wants to gain...

- 24 March 2017, 08:30 in Features

Agile Marketing: What’s the Appeal?

Agility. It’s a word in every modern marketer’s vocabulary. But what exactly does marketing agility...



- 7 November 2016, 09:30 in Mobile

Mobile Messaging: Key Takeaways From the Mobile Ecosystem Forum

With SMS now over 20 years old, mobile messaging is undergoing immense changes and in the era of fluid communications the habits of consumers are...

- 26 October 2016, 10:00 in Mobile

Time for Travel Marketers to Embrace the Mobile Revolution

The way we travel is changing. From researching a trip, to deciding on a destination, a date and exploring what to do when we have arrived –...

- 24 October 2016, 11:00 in Mobile

Beyond Mobile Marketing: The Five Channel Nirvana

Given that 52% of retail traffic now takes place on mobile (IMRG, Capgemini), retailers have been among the fastest adopters of new marketing...

- 14 October 2016, 09:30 in Mobile

How is Innovation in Mobile Changing Retail?

It was only a matter of time before the ‘selfie’, the most modern of all art forms, became a part of the shopping experience. Yes, I...

- 13 July 2016, 11:00 in Mobile

How Marketers Can Activate the Hidden Motivations of Mobile Gamers

If mobile phones have replaced TV to become the “first screen” in terms of time spent, then mobile games are the new “must-see...

- 8 July 2016, 13:00 in Mobile

Monetisation and the Data Game

Marketers and mobile game developers are increasingly using data to better monetise their apps, via in-app purchases and advertising. If you are a...

- 1 June 2016, 12:00 in Mobile

Four Ways John Lewis is Winning at Mobile Marketing

Back in 2014, our annual mobile commerce report declared John Lewis the best UK retailer for mobile marketing experience. The report, which...

- 18 May 2016, 12:00 in Mobile

Mobile Advertising is no Longer a Black Box

There was a time when mobile advertising strategies were scattershot. The same all-purpose ad banners were sent to everyone everywhere, in the hope...

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