- 26 October 2016, 10:00 in Mobile

Time for Travel Marketers to Embrace the Mobile Revolution

The way we travel is changing. From researching a trip, to deciding on a destination, a date and exploring what to do when we have arrived – mobile has altered every aspect of the travel experience. And yet, many travel marketers are still struggling to keep pace with the mobile revolution, to their own detriment.

Mobile has come to define consumer behaviour in the industry: 60% of research on destinations and...

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- 13 December 2016, 10:00 in Data

GDPR – the New EU General Data Protection Regulation – Get Ready or Pay the Price

The General Data Protection Regulation (GDPR) is definitely coming into law in May 2018 and...

- 20 February 2017, 08:00 in News

Two-Thirds Hate Brands That Use Slang

Nearly two-thirds (64%) of British consumers either dislike or hate the way brands use slang...



- 13 July 2016, 11:00 in Mobile

How Marketers Can Activate the Hidden Motivations of Mobile Gamers

If mobile phones have replaced TV to become the “first screen” in terms of time spent, then mobile games are the new “must-see...

- 8 July 2016, 13:00 in Mobile

Monetisation and the Data Game

Marketers and mobile game developers are increasingly using data to better monetise their apps, via in-app purchases and advertising. If you are a...

- 1 June 2016, 12:00 in Mobile

Four Ways John Lewis is Winning at Mobile Marketing

Back in 2014, our annual mobile commerce report declared John Lewis the best UK retailer for mobile marketing experience. The report, which...

- 18 May 2016, 12:00 in Mobile

Mobile Advertising is no Longer a Black Box

There was a time when mobile advertising strategies were scattershot. The same all-purpose ad banners were sent to everyone everywhere, in the hope...

- 15 February 2016, 13:00 in Mobile

The Impact of Mobile on Consumers' Health

Last year the UK consumer spend on mobile devices was worth over £10 billion, according to research conducted by Ampersand Mobile. The...

- 15 February 2016, 12:00 in Mobile

Banks Under Pressure to Engage with Digital Customers

More competitors than ever are offering core services on innovative digital platforms, whilst banks are trailing behind due to aging legacy systems....

- 12 February 2016, 11:00 in Mobile

Widespace Predictions for Mobile Tech Trends

With the number of smartphone users worldwide expected to exceed two billion - more than a quarter of the global population - 2016 will see mobile...

- 28 January 2016, 12:00 in Mobile

The Future of Retail on Mobile

How many phones have you owned over the past five years? My guess is that it is more than one. Actually, my guess is probably more than five. It is...

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