- 16 June 2017, 08:00 in Mobile

Erroneous Incentives in Mobile AdTech: A Rant

When I started working in the advertising industry almost six years ago, I was very excited to bring innovative technology to an industry that seemed so far removed from it. I naively thought at the time, that if we developed technology that allowed advertisers to buy media in the most effective way, and squeeze engagement from every single impression, everybody would want it!

I quickly learnt that the advertising ecosystem doesn’t...

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- 25 September 2017, 08:30 in Data

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The EU’s General Data Protection Regulation (GDPR) comes into effect in May 2018. Regardless of...

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- 3 May 2017, 08:00 in Mobile

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- 14 April 2017, 08:00 in Mobile

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- 20 March 2017, 08:00 in Mobile

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- 17 March 2017, 08:00 in Mobile

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- 9 March 2017, 09:30 in Mobile

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- 22 February 2017, 08:30 in Mobile

How to Build a Mobile-First PPC Strategy

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- 27 January 2017, 08:30 in Mobile

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- 24 January 2017, 09:00 in Mobile

Mobile is the Secret Weapon for Omnichannel Leadership

Most brands and retailers are deluding themselves into thinking they are effective at omnichannel retail because they operate across online, in-store...

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