- 11 January 2017, 09:30 in Mobile

How Public Transport will Revolutionise Mobile Marketing in 2017

Personalisation is nothing new in mobile marketing – indeed the concepts of loyalty cards and targeted marketing pre-date digital technology altogether. But a new watershed in digital marketing could be coming in 2017, thanks to the public transport sector.

Until now, transport ticketing has lagged behind many other consumer transactions for the simple reason that a ticket transaction has historically always been anonymous. Paper tickets, and more recently travelcards, allow for...

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- 5 April 2017, 16:00 in Data

GDPR – What do you need to know?

The General Data Protection Regulation (GDPR) comes into effect across Europe in May 2018 and...

- 28 April 2017, 08:30 in Data

64% of Marketers Believe it’s their Role to Collect, Not Analyse, Data

Nearly two-thirds (64%) of UK and US marketers believe it’s their role to collect customer...



- 8 November 2016, 08:30 in Mobile

Integrated Live: Designing Emails for a Mobile Audience - Mechanics and Mindset

Our latest benchmark figures show that, at around 55%, mobile email open rates have now overtaken desktop viewings and for many email consumers...

- 7 November 2016, 09:30 in Mobile

Mobile Messaging: Key Takeaways From the Mobile Ecosystem Forum

With SMS now over 20 years old, mobile messaging is undergoing immense changes and in the era of fluid communications the habits of consumers are...

- 26 October 2016, 10:00 in Mobile

Time for Travel Marketers to Embrace the Mobile Revolution

The way we travel is changing. From researching a trip, to deciding on a destination, a date and exploring what to do when we have arrived –...

- 24 October 2016, 11:00 in Mobile

Beyond Mobile Marketing: The Five Channel Nirvana

Given that 52% of retail traffic now takes place on mobile (IMRG, Capgemini), retailers have been among the fastest adopters of new marketing...

- 14 October 2016, 09:30 in Mobile

How is Innovation in Mobile Changing Retail?

It was only a matter of time before the ‘selfie’, the most modern of all art forms, became a part of the shopping experience. Yes, I...

- 13 July 2016, 11:00 in Mobile

How Marketers Can Activate the Hidden Motivations of Mobile Gamers

If mobile phones have replaced TV to become the “first screen” in terms of time spent, then mobile games are the new “must-see...

- 8 July 2016, 13:00 in Mobile

Monetisation and the Data Game

Marketers and mobile game developers are increasingly using data to better monetise their apps, via in-app purchases and advertising. If you are a...

- 1 June 2016, 12:00 in Mobile

Four Ways John Lewis is Winning at Mobile Marketing

Back in 2014, our annual mobile commerce report declared John Lewis the best UK retailer for mobile marketing experience. The report, which...

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