- 13 July 2016, 11:00 in Mobile

How Marketers Can Activate the Hidden Motivations of Mobile Gamers

If mobile phones have replaced TV to become the “first screen” in terms of time spent, then mobile games are the new “must-see TV.”

More than two-thirds of US mobile users play a game at least once per month, and some of the most popular games get millions of players to engage, and in some cases make purchases every day. And it’s not just the US - It’s clear...

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- 13 December 2016, 10:00 in Data

GDPR – the New EU General Data Protection Regulation – Get Ready or Pay the Price

The General Data Protection Regulation (GDPR) is definitely coming into law in May 2018 and...

- 19 January 2017, 08:30 in Customer Experience

What Will 2017 Bring for Customer Experience?

Technology is changing the way that marketers interact with customers; that much is obvious. But...



- 18 May 2016, 12:00 in Mobile

Mobile Advertising is no Longer a Black Box

There was a time when mobile advertising strategies were scattershot. The same all-purpose ad banners were sent to everyone everywhere, in the hope...

- 15 February 2016, 13:00 in Mobile

The Impact of Mobile on Consumers' Health

Last year the UK consumer spend on mobile devices was worth over £10 billion, according to research conducted by Ampersand Mobile. The...

- 15 February 2016, 12:00 in Mobile

Banks Under Pressure to Engage with Digital Customers

More competitors than ever are offering core services on innovative digital platforms, whilst banks are trailing behind due to aging legacy systems....

- 12 February 2016, 11:00 in Mobile

Widespace Predictions for Mobile Tech Trends

With the number of smartphone users worldwide expected to exceed two billion - more than a quarter of the global population - 2016 will see mobile...

- 28 January 2016, 12:00 in Mobile

The Future of Retail on Mobile

How many phones have you owned over the past five years? My guess is that it is more than one. Actually, my guess is probably more than five. It is...

- 23 December 2015, 10:00 in Mobile

The Moment of Truth for Mobile Marketing

Many marketers invest a lot of time and effort into building mobile apps in the mistaken belief it will eliminate any further need to cultivate a...

- 20 November 2015, 08:00 in Mobile

Get Savvy About Mobile in 2016

It wasn’t that long ago that you either shopped online or you shopped in a store, but mobile devices are obliterating those boundaries....

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