- 3 July 2018, 08:00 in Mobile

Google’s Mobile Speed Algorithm Update: Is your Business Ready?

Page speed really matters to web users, which is why Google has always taken it into account within its desktop search rankings. As from this month (July 2018), however, it will also be factored into Google's mobile search rankings as part of its new ‘Speed Update’.

In today’s competitive, ever-changing marketplaces, great online performance is of utmost importance. However, a report recently compiled by digital marketing agency, Visualsoft, found that 87%...

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- 1 April 2019, 07:00 in GDPR

Data Protection Magazine issue 3 now available online

The latest issue of Data Protection Magazine is now available to view online. Coming to...

- 6 December 2017, 08:00 in Mobile

Tap Into the Power of Mobile by Understanding Audience Behaviour

The potential for marketers to use mobile to build brands is incredible, but to be...

- 29 November 2017, 08:00 in Mobile

Mobile and Rich Media is a Match Made in Heaven. So Why Aren't Marketers Taking Advantage?

There’s no denying it: smartphones and tablets have transformed our world. Over the past decade, mobile devices have massively altered the ways...

- 12 October 2017, 08:00 in Mobile

Marketers Intimidated by Mobile Programmatic

Independent, transparent media buying platform, iotec, today address some of the rising concerns within mobile programmatic advertising through their...

- 28 September 2017, 08:00 in Mobile

After 25 Years SMS Gets a Makeover, but are Marketers Ready for RCS?

As a marketing and customer engagement channel, the unrivalled ubiquity, reliability and engagement rates of SMS is hard to beat. But in recent years...

- 15 September 2017, 07:30 in Mobile

Must Have Strategies for your Effective Mobile Engagement

Consumers are now, more than ever, being pulled in different directions by numerous brands offering products and services that are often very...

- 30 August 2017, 08:30 in Mobile

3 Major Benefits of Implementing Mobile Business Intelligence

Whether members of the marketing team are at the office, in the field, or even working offline, they need the ability to access company systems from...

- 7 August 2017, 07:30 in Mobile

Google’s Mobile-First Index: Everybody Ready?

Google's Mobile-First index has been in the pipeline for over seven years, and now the switch seems imminent. Only 40% of the top 100,000 websites...

- 27 July 2017, 08:00 in Mobile

Email is Still King When it Comes to Mobile Conversion

Despite many marketers now focusing their efforts on geo-targeting, mobile games and augmented reality, email offers are the most likely marketing...

- 24 July 2017, 08:00 in Mobile

Mobility is Fuelling Intelligent Marketing, But How Well are we Using it?

The impact of mobile devices on marketing practices has been no secret. Major players are investing heavily in optimising content for mobile devices...

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