- 20 August 2014, 17:00 in Mobile

Push Messaging Drives 88% More App Launches for Users Who Opt-in

As previously reported by Localytics, 52% of people opt-in to push messages. This enables marketers to guide their users back into the app after periods of inactivity. But is push messaging really an effective tool to address the challenge of engaging users and keeping them coming back to your app?

The answer is yes. Localytics examined the engagement and retention of users who opted in to receiving push notifications compared to...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 20 August 2014, 11:00 in Mobile

21st Century Politics and The Role of Mobile Advertising

With the European Elections results fresh in politician’s minds, political parties are slowly beginning to...


- 19 August 2014, 15:00 in Mobile

How Are Mobile Devices Affecting The World of Advertising?

The battle for superiority between digital and print has been raging for a number of years now, but the outcome is becoming increasingly apparent....

- 13 August 2014, 15:00 in Mobile

One Screen Puts Others in the Shade as the Weather Heats Up

– and that’s mobile During the summer months, traditional media consumption dips as Brits head for warmer climes or enjoy outdoor...

- 30 July 2014, 13:00 in Mobile

Five Best Practices For B2B Mobile Commerce

2014 will be a significant year for B2B mobile commerce with up to three-quarters of businesses in the sector set to have a mobile commerce offering...

- 28 July 2014, 08:00 in Mobile

How To Ensure The Pounds Follow The Eyeballs When It Comes To Mobile Advertising

In today’s world, there’s nothing that businesses are worried about more than their bottom line, and the impact that advertising has on...

- 25 July 2014, 14:00 in Mobile

The Significance and Growth of Mobile

Widely acknowledged as the global benchmark for rewarding success in mobile content and commerce, the Meffys is now in its 11th year. To celebrate...

- 24 July 2014, 08:00 in Mobile

Tablets Are Proving To Be the Holy Grail for Marketers

The latest Gartner report predicts that tablets will overtake PC sales by 2015. Now, this is unlikely to come as a shock to… well anyone...

- 4 July 2014, 17:00 in Mobile

Millennials vs Generations X - Mobile Device Adoption

There aren't major differences in mobile device adoption between millennials and Generation X, finds a recent Global Mobile Survey by IDG Global...

- 26 June 2014, 11:00 in Mobile

Why Airlines Can’t Afford to Ignore Mobile

According to a report out in April from Oxford Economics and Amadeus, the global travel industry will see sustained growth of 5.4% per annum until...

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