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Portrait of a Mobile Consumer

Portrait of a Mobile Consumer Infographic 

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5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 22 January 2015, 11:00 in Mobile

Loyalty or Sale: Decide Before you Invest in Mobile Solutions!

The strongest argument in favor of implementing mobile solutions is to increase sales in the e-shops....


- 20 January 2015, 17:00 in Mobile

Moving the Mobile Marketing Needle in 2015

In 2015, all those previous-year predictions about the rise of the mobile device as the key driver of commercial and marketing activity may...

- 13 January 2015, 17:00 in Mobile

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- 9 January 2015, 11:00 in Mobile

iBeacons: What’s Holding the Technology Back?

Thanks to a great deal of publicity in the marketing press, and even scaremongering amongst the tabloids, iBeacons have become a well-known...

- 23 December 2014, 13:00 in Mobile

Android One in India: The Retailer or the Consumer Snub?

We are consistently looking at the use of mobile in emerging markets and how it is helping brands to move forward with their international expansion...

- 23 December 2014, 08:00 in Mobile

Mobile Advertising in 2015: More of Everything Please

As Nils Bohr famously said, “Prediction is very difficult, especially if it’s about the future.” This couldn’t be truer than...

- 15 December 2014, 15:00 in Mobile

Forget the Year, This is the Age of Mobile Advertising

In advertising, it seems every year for at least the past half-decade has been called ‘The Year of Mobile’. But mobile isn’t just...

- 15 December 2014, 13:00 in Mobile

Mobile Payments about to Grip UK Mass Market

There is significant pent-up demand across the UK for mobile payments, which we define as payments made via the mobile phone directly onto your...

- 9 December 2014, 15:00 in Mobile

66% of Mcommerce Customers Hang Up rather than Paying “Considerably More” to Interact with your Brand

In today’s mobile first economy, companies are working hard to deliver a seamless online experience for the mobile consumer. But what happens...

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