- 1 April 2015, 15:00 in Mobile

Mobiles are the New Showrooms

"Customers coming into a store today are better informed than the sales staff."

So says Jörg Geilgens, Client Solution Manager at IBM.

This isn’t down to poor training by retailers, but because the vast majority of people with a smartphone (88% to be precise) use it to carry out research before even entering a physical store.

This new form of retail therapy means customers visit stores on a mission to buy,...

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With new devices, new operating systems and more companies than ever investing in mobile, too...


- 25 March 2015, 10:00 in Mobile

How Digital Coupons are driving Mobile and Omni-Channel Sales

Coupons don't need to be printed anymore, so keep your scissors in the junk drawer! 


- 20 March 2015, 08:00 in Mobile

Top Five Tips For Publishers to Maximise Their Mobile Ad Revenues

The explosive growth of smartphones over the last few years means we are rapidly approaching the point where mobile will become the dominant channel...

- 17 March 2015, 15:00 in Mobile

How Mobile is getting the Message Across In Store

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- 13 March 2015, 12:00 in Mobile

A Positive Response to Responsive Design

Consider how you access the internet. You probably have a PC or laptop in the office, but it's likely that you also connect on your smartphone or...

- 10 March 2015, 11:00 in Mobile

Mobile Advertising Insights as Google rolls out Android Lollipop

As Android Lollipop 5.0 continues to be rolled out across Europe and the US by manufacturers and operators, Google is rolling out version 5.1...

- 9 March 2015, 10:00 in Mobile

MWC 2015: Three Lessons for Marketers

High profile announcements of phones from Samsung and smartwatches from LG hogged the headlines at this year’s Mobile World Congress event. But...

- 6 March 2015, 12:00 in Mobile

The Future of Mobile is Native

Native advertising has truly come of age, moving from being relatively unknown to being ubiquitous in a matter of months, as marketers understand the...

- 5 March 2015, 17:00 in Mobile

How to Succeed in the Korean Mobile Gaming Market

The mobile gaming market is growing rapidly worldwide, and competition in the market is becoming fierce. However, the Korean market, in particular,...

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