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How Digital Coupons are driving Mobile and Omni-Channel Sales
Coupons don't need to be printed anymore, so keep your scissors in the junk drawer!
- 1 April 2015, 15:00 in Mobile
"Customers coming into a store today are better informed than the sales staff."
So says Jörg Geilgens, Client Solution Manager at IBM.
This isn’t down to poor training by retailers, but because the vast majority of people with a smartphone (88% to be precise) use it to carry out research before even entering a physical store.
This new form of retail therapy means customers visit stores on a mission to buy,...
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Coupons don't need to be printed anymore, so keep your scissors in the junk drawer!
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