- 8 November 2013, 08:30 in E-Commerce

Reclaiming the Customer Experience Through Mobile

For many years, the individual customer experience was lost among the milieu of shopping malls, where it became increasingly homogenised. However, marketers have realised that the explosive growth of mobile device adoption is creating an opportunity to build deeper customer relationships and better customer experiences.

It’s not presumptuous to suggest that there’s a good chance you’ll be reading this article from a mobile device. In fact, research by eMarketer estimates that...

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