Every aspect of our daily lives now seems to move at a million miles per hour. The evolution of communication has swiftly moved from carrier pigeon to post, through to email and the instantaneous nature of social media; while the traditional courting process has become a thing of the past thanks to point and click online dating sites.
The world of online retail is firmly at the heart of this speed revolution. Consumers demand speed in all aspects of their online shopping experience. They are frustrated by having to wait more than a few seconds for a website to load, and refuse to scroll through a multiple stage buying process. The younger generation demands what they want, as soon as they want it.
Google recently calculated that slowing the load time of its search results by just four tenths of a second would lose eight million searches per day, hence missing out on several million adverts and billions of dollars. Therefore speed is a fundamental commodity to any eCommerce company.
Having a fast eCommerce site improves conversion rates, boosts Google and SEO rankings and enhances customer perceptions of a company. But getting it wrong and having an ill-performing, slow website is fatal. The end result will see consumers with a hole burning in the left-click of their mouse abandoning your website in favour of your competitors.
Online retailers that want to boost sales and appeal to consumers must ensure that their websites are quick, easy to use and have straightforward purchase processes.
The key to this success is using a web hosting provider that ensures a website performs in all eventualities, including spikes in demand, and guarantees maximum uptime and optimal performance.
Dom Monkhouse, EMEA MD and SVP Customer Experiences at PEER 1 Hosting.
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