- 27 September 2016, 09:30 in News

Consumers 'Tired' of Marketing Communications

British consumers are growing increasingly 'tired' of marketing communications, describing them as irrelevant and unengaging.

Research conducted by US e-commerce firm Pitney Bowes found that 42% of consumers believe brands need to engage their customers better. And over a quarter (27%) said they wanted more targeted communications that fulfill their needs. 

And highlighting the damage poor communications can have, 59% said they delete irrelevant communications within five seconds of seeing...

Keep Reading...


- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 27 September 2016, 08:00 in News

How to Change Your Loyalty Program the Right Way

One of the biggest challenges in the loyalty industry today is keeping members both active...


- 26 September 2016, 11:02 in News

Snapchat announces Google Glass-style sunglasses

The popular messaging app Snapchat has announced its first ever hardware product that combines sunglasses with a built-in wireless video camera....

- 26 September 2016, 08:00 in News

Reviews More Influential Than Parents, Celebs and Friends

Consumers are more likely to make a purchase based on good reviews they've read online than recommendations from their parents, friends and even the...

- 23 September 2016, 09:30 in News

UK Suffering from Poor Digital Marketing Skills

Companies in the UK are struggling to compete with their global rivals because of a lack of digital marketing skills, according to new...

- 23 September 2016, 09:15 in News

Instagram Hits 500,000 Advertisers

Instagram is rapidly becoming an increasingly attractive advertising platform for brands, with the social media company hitting 500,000 active...

- 20 September 2016, 09:30 in News

66% of Marketers Can't Calculate Value of Customers

Two thirds of marketers don’t believe they can accurately calculate the value of their customers. That’s according to a new Mythical...

- 15 September 2016, 09:00 in News

London Fashion Week: Quarter of Women Most Influenced on Fashion by Social Media

Ahead of London Fashion Week (LFW), research by digital marketing company, Rakuten Marketing, reveals the digital power channels and celebrity...

- 13 September 2016, 11:19 in News

Consumers Underestimate Quantity of Data is Stored About Them

Many people underestimate how many organisations currently hold sensitive information about them a new survey has found. The research, commissioned...

- 6 September 2016, 09:00 in News

HSBC customers can use a selfie to open new bank account

HSBC business customers will no longer need to visit a branch to open a bank account, as the launch of selfie verification allows them to do it from...

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