- 27 October 2015, 13:00 in Adtech

vCPM Model Held Back By Viewability Metrics Complexity

Creating a viewable ad standard for Internet advertisers is a mission everyone agrees on and should be quite simple. But the issue is raising hackles in the marketplace and causing confusion.

Advertisers are increasing their digital budgets to target consumers who are increasingly connected 24/7 via an array of devices, yet growing resentment in the media industry that viewability standards and measuring tools are inconsistent to measure advert viewing is rocking...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 20 October 2015, 17:00 in Adtech

The Often Misunderstood Mobile User Privacy Landscape

There’s been a surprising degree of misunderstanding about privacy and tracking of users on mobile...


- 16 October 2015, 15:00 in Adtech

Words Fail us when it comes to Programmatic Advertising

The growth of the automatic targeting of online and social advertising is hitting a language barrier. But don’t panic, we have the...

- 15 October 2015, 15:00 in Adtech

For Mobile Ad Engagement that Matters, Return to Advertising’s Emotional Roots

The fundamental goal of advertising is to create an emotional connection between brands and customers, but today’s approach to mobile...

- 14 October 2015, 15:00 in Adtech

Mobile Ad Block Set to Rid Increasingly Intrusive Advertising Methods

The rise of mobile ad-blockers is set to shift the user to the heart of digital marketing strategies, and rightly so.


- 12 October 2015, 13:00 in Adtech

Why Apple’s Ad Blocking Feature is Good News for Mobile

Apple’s decision to support ad blocking on its browser, Safari, has contradictory repercussions for the mobile ad ecosystem, with varying...

- 12 October 2015, 08:00 in Adtech

Targeted Advertising: The Gateway to New Operator Revenues

As today’s subscribers do almost everything on their mobile devices, operators have better insights into their likes and dislikes than any...

- 7 October 2015, 17:00 in Adtech

Snapchat’s Sponsored Lenses: A New Advertising Approach

The social media giant Snapchat is launching a new advertising initiative, known as ‘Sponsored Lenses’, to be unveiled on Halloween. This...

- 6 October 2015, 17:00 in Adtech

Why Emotional Relevance is the future of Retail Advertising

I read an article recently that talked about the technology that featured in the new Minority Report TV show. For the 2002 film of the same name, the...

- 5 October 2015, 17:00 in Adtech

Why iOS9 Ad Blockers Will Only Impact 0.4% of Users

The mobile advertising industry is awash with clashing perspectives about iOS9's new adblock-enabling settings on the Safari browser. Some are...

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