The mobile advertising industry is awash with clashing perspectives about iOS9's new adblock-enabling settings on the Safari browser. Some are worried. Others shrug. Still others go as far to say it's a good move for the industry, and will result in better ads and thus a better user experience. But few really understand how much of an impact (or in this case, how little) Apple ad blocking will be, regardless of whether that impact is ultimately a good thing or bad.
The following infographic illustrates how, if you do the math, ad blocking on iOS9 only stands to affect a very small percentage of total time on mobile. The reason? Because fewer and fewer people are on mobile web, and fewer still are on Safari, and fewer still will install an ad blocking app. The result is a small number. 0.4 to be exact.
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