Mobile is the future - Mobile first

- 18 October 2016, 08:00 in Adtech

Are Mobile Payments More Powerful for Retailers and Brands Than Online Advertising?

Mobile payments are on the rise, a fact many businesses can no longer refuse to ignore. This year alone the number of people paying via their smartphones is set to increase by 62% (a fifth of the total number of US smartphone users). And according to eMarketer, the value of proximity mobile transactions is expected to surge to $27 billion by the end of the year.

This rapid growth has been...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 17 October 2016, 08:00 in Adtech

3 Ways to Move Your Truck Advertising Audience into the Digital World

Outdoor advertising, in general, has always been difficult to identify and monitor those leads that...


- 14 October 2016, 08:00 in Adtech

Facebook Advertising Formats That Will Benefit Your Business

Millennials are soaking up the visual content trend and Facebook advertising is becoming one of the most popular mediums. Social media has drawn...

- 12 October 2016, 10:30 in Adtech

3 Ways to Increase Your PPC Click-Through Rates

Pay-per-click (PPC) marketing (for example Google AdWords) can be the perfect complement to your organic SEO efforts. PPC allows you to quickly drive...

- 11 October 2016, 10:00 in Adtech

5 Questions to Make Your Digital Advertising More Effective

Digital advertising has been around for so long you'd be forgiven for thinking that measurement must be equally as innovative as campaign creative....

- 6 October 2016, 11:00 in Adtech

Will the Adtech Industry be Able to Put an End to Fraud?

The adtech industry is not without its daily challenges. However, some challenges present themselves as significantly more prominent, complex and...

- 4 October 2016, 09:00 in Adtech

What Consumers Really Think About Ad Blocker Plus

Remember the backlash good old Nick Clegg faced when he totally sold out on the Lib Dem manifesto and raised tuition fees as part of the coalition?...

- 3 October 2016, 10:00 in Adtech

What is Truck Advertising?

Awareness of truck advertising is virtually non-existent in the UK, especially compared to places like America. But what exactly is it and how does...

- 3 October 2016, 08:00 in Adtech

Online Ads Need to be Viewable for 14 Seconds to be Seen

An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study on the relationship between...

- 28 September 2016, 09:30 in Adtech

Facial Recognition Advertising is Here

Personalised ads are nothing new. We're all more than familiar with emails containing information about our last purchase or something similar. ...

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