- 10 November 2016, 09:30 in Adtech

Millennials' Spending Habits More Influenced by Video Than Older Generations

One in five millennials are more likely to purchase a product or service after watching a video advert, a new report has found.

The research, conducted by video production company Groundbreak Productions, which surveyed 1,000 consumers in the UK, also revealed the kinds of video adverts that consumers enjoy.

Four in ten (42%) of consumers like video adverts that are informative and ‘to the point’, and 22% would be more...

Keep Reading...


- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 7 November 2016, 10:30 in Adtech

Advertising and Influence: Where do They Meet and What are the Implications?

As our consumption of media becomes ever more personalised and fragmented, traditional advertising is becoming...


- 7 November 2016, 08:00 in Adtech

The Path to Programmatic Success

“What is programmatic?” It’s a question we’ve all heard and is frequently asked and answered. Programmatic refers to the...

- 2 November 2016, 10:30 in Adtech

Bridging the Programmatic and Creative Divide

IAB/PwC’s Digital Adspend Report showed that 60% of banner and video display ads in 2015 (worth £1.6bn) were bought via programmatic...

- 1 November 2016, 11:00 in Adtech

The 3 Rules of Multiscreen Ad Effectiveness

Innovative formats like vertical videos and Snap Ads are opening new avenues on social while live TV is competing with Over-The-Top and streaming...

- 1 November 2016, 08:00 in Adtech

Flying Down the Conversion Funnel

Looking back over the last five years I think it’s fair to say that the evolution of the creative experience on mobile devices has overall been...

- 31 October 2016, 08:00 in Adtech

Spending Wiser: How to get Better Returns From Your Digital Advertising

Econsultancy recently reported that due to a rise in digital advertising costs, it has become more expensive to gain the same audience. With...

- 28 October 2016, 10:30 in Adtech

Cashing in on the Spooky Spend This Halloween

Halloween is one of the biggest retail trends we’ve welcomed across the Atlantic in recent years. Last year, shoppers in the UK spent a...

- 19 October 2016, 11:00 in Adtech

The Power of Podcast Advertising: What Brands and Marketers Need to Know

Podcasting has long been a popular, low-cost pursuit for independent storytellers, with bedrooms, kitchens, and garden sheds often doubling up as...

- 18 October 2016, 11:00 in Adtech

Post-Referendum Boost in Chinese Tourism is Transforming Mobile Advertising in the UK

Outbound travel from China has been rising steadily, a report by Goldman Sachs estimates the number of tourists from China will reach 220 million in...

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