Every business is searching for an edge that will enable them to succeed over their competitors and the best way to grab the initiative is through an eye-catching and effective marketing campaign.
It’s no good simply doing interesting and high quality things as a business if no-one knows about them. So it’s time to develop a strategy to showcase the strengths of your business.
What makes a winning strategy? Here are four ingredients for a healthy marketing recipe…
Clear focus: Before you do a single thing think about what you’re setting out to achieve and what budget do you have to achieve it with. Don’t try to do lots of things at once with limited resources – the likelihood is you’ll just do lots of things badly instead of managing to accomplish anything well. It’s also vitally important to set targets so that you can measure the success of your campaign.
Be absolutely clear on who your target market is and what you want to get from them.
Mobile: You need to go where your audience is and – no matter what yourproduct or service – it’s likely that they’re on their mobile. Whether it’s web browsing, using apps, making and receiving calls or messaging, we’re all increasingly addicted to the device in our pockets.
People spend longer on their mobile device than watching the television. So it’s important to reach a customer on their mobile and the best way of doing this is through a text message. An SMS is not seen in the same way as an email or a paper leaflet – it’s more personal and more likely to be read.
Texts are a great way of informing customers of offers and sending them coupons – an important way to make them feel like a valued customer and keep them with your brand. With the speed, cost and results to be had you can’t ignore mobile when it comes to your marketing strategy.
Social: On social media you’ve got the opportunity to set the tone for your business. Interact with your customers, handle their queries professionally and share news and details of your products and services. Failure to embrace this could also make your brand look out of date. It’s important that anything you post on social media – be it Facebook, Twitter, Pinterest or any other platform – is shareable and plays a valid part in your marketing campaign. Building an audience is one thing, capitalising on that audience is the trick.
Flexible: No successful marketing strategy should ignore feedback. Check your social media responses, website comments and engage in mobile surveys to ensure you know what is working and what isn’t with your strategy. Don’t be precious, zero in on the things you have done that went well and give your audience more of them while keeping an eye on those targets you set at the start.
Your marketing strategy must be focussed, well planned, cash in on the benefits of mobile, find its voice on social media and be flexible to change where required. If it’s all of those things you’re on to a winner.
By Simon Fraylich, Company Director at GlobalMessaging.
PrivSec Conferences will bring together leading speakers and experts from privacy and security to deliver compelling content via solo presentations, panel discussions, debates, roundtables and workshops.
For more information on upcoming events, visit the website.
comments powered by Disqus