60% of B2B and B2C marketers are struggling to produce engaging content and 35% find it difficult to produce a wide enough variety of content to keep their audience interested, based on research conducted by the Content Marketing Institute.
As the digital age surges forward, how we read and absorb information is further evolving. Today’s connected consumers are using iPads, laptops, smartphones, even watches and glasses to access content.
Nick Mason, director and founder of Turtl, proposes that visual and interactive communication combined with text is key to telling a memorable story, encouraging readers to discover more about your brand. Whilst maintaining creativity, intuition, and flare, marketers need to work closely with IT departments and technologists, to ensure that their story sticks in the reader’s mind. If you can generate high-quality visual content which truly resonates with readers and promote it on a regular basis, the reputation and awareness of your brand will surely flourish.
Join Nick Mason at Integrated Live Marekting Summit, on November 21st as he explores the science of reading in the digital age. The one-day conference will help delegates understand how to harness both ‘digital’ and ‘traditional’ marketing processes.
His background is in software engineering and product development for customers including LexisNexis and Oxford University. He co-founded Turtl with the aim to empower anyone to create beautiful interactive content, get simple analytics-based insights and dramatically improve the performance of their content over time.
For more information about Integrated Live Marketing Summit and to book your tickets visit the website.
By Olivia Morgan, Digital Marketing Magazine
GDPR Summit Series is a global series of GDPR events which will help marketers to prepare to meet the requirements of the GDPR ahead of May 2018 and beyond. Further information and conference details are available at http://www.gdprsummit.london/
comments powered by Disqus