A/B Testing is the method that digital marketers use to help improve conversion rates on their website. It allows them to figure out which web elements work best for their target audience, ultimately helping them make informed decisions.
The below infographic runs through the fundamentals of creating a successful A/B experiment. It is important that a plan is put into place before making the decision to start an experiment and this will depend on what needs improving. From increasing conversion rates to reducing bounce rates, almost anything can be tested, so being specific is important.
By VWO.
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