- 28 April 2014, 08:15 in Digital Marketing

5 Things Marketers Need To Know About The New Breed Of Extreme Consumer

Moderation is out, and extreme lifestyles are in. Consumers are realising that periods of fasting and gorging, saving and splurging, binging and purging earn them the lifestyles they crave. The Future Laboratory’s recent macrotrend The Polarity Paradox looks at how brands can reach this contrary consumer.

Here are five things that marketers need to know about appealing to this new breed of increasingly extreme consumer:

1. Make offers to those living in...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 23 April 2014, 17:00 in Digital Marketing

Top Tips for Building Your Digital Identity

Consumers expect even the smallest business to have a website these days. They want to...


- 23 April 2014, 13:00 in Digital Marketing

Russia’s Online Marketing Boom

The Russian online sector is largest online market in Europe with 66 million internet users, and crucially, it is also one of the fastest growing....

- 18 April 2014, 13:00 in Digital Marketing

From SCV to CIH – Staying One Step Ahead of the Competition

The concept of putting the customer at the heart of your business is anything but new. Retailers have been building their businesses around customer...

- 17 April 2014, 17:00 in Digital Marketing

Agile Marketing: Just five steps away

Did you hear that McVitie’s is releasing a 12-sided Jaffa Cake to tie in with the launch of our new dodecagon-shaped pound coin? The product...

- 17 April 2014, 13:00 in Digital Marketing

Could your CMS Help you to Find Buried Treasure?

Imagine, for a moment, that instead of providing products or services, the purpose of your business is to help your customers locate buried treasure....

- 16 April 2014, 10:54 in Digital Marketing

Your chance to win a FREE one-to-one consultation with expert speaker, Nichola Stott!

We’ve got a fantastic prize for the next person to book their ticket to the Content Masterclass taking place on May 2nd 2014. Not only will you...

- 15 April 2014, 13:00 in Digital Marketing

Real-time Foresight sees the Death of Market Research as we know it

The product development cycle in FMCG and other sectors has remained largely unchanged for many years. Brands and retailers rely heavily on...

- 11 April 2014, 08:00 in Digital Marketing

Using Social Media to Increase Consumer Engagement

Over time, social media channels such as Facebook and Pinterest have become an integral part of our everyday lives. As a result, the retail industry...

- 10 April 2014, 17:00 in Digital Marketing

Less Can Be More: In video, more effort does not always equal more effectiveness

Corporate video is often seen as an expensive resource – something that should be reserved for important marketing campaigns, or for serious...

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