- 22 May 2014, 13:00 in Digital Marketing

Story-Telling That Wins Business

The Guardian newspaper ran a wonderful TV ad campaign some years ago showing the same situation from different perspectives. Initially you see a skinhead apparently attempting to steal a businessman’s briefcase. The next perspective shows the skinhead saving the businessman from being crushed by falling building materials above him. In a few seconds the skinhead villain becomes the hero. A great way to demonstrate how the Guardian gives its readers...

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- 21 May 2014, 13:00 in Digital Marketing

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- 16 May 2014, 13:00 in Digital Marketing

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- 15 May 2014, 13:00 in Digital Marketing

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- 12 May 2014, 13:00 in Digital Marketing

Retailers Need To React Fast To Consumer Trends Or Suffer The Consequences

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- 9 May 2014, 17:00 in Digital Marketing

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- 9 May 2014, 13:00 in Digital Marketing

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Finding true romance requires a little luck. As much as we’d like the formula for finding the perfect relationship, sometimes it’s simply...

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