- 31 October 2014, 17:00 in Digital Marketing

What Will Websites Look Like in Five Years’ Time?

I would hazard that at one time or another pretty much everyone has stumbled upon an archaic website. The experience can be like a Madeleine moment, conjuring up memories of dial-up internet connections and finding facts on an Encarta CD. These websites act like time capsules, a frozen showcase of what cutting edge design was at that point in time. One of the oldest website still functioning is for the...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 29 October 2014, 17:00 in Digital Marketing

What’s Behind the Brave New World of Retail?

Traditional supermarkets are a thing of the past, and the days of bricks-and-mortar, 9 to...


- 28 October 2014, 17:00 in Digital Marketing

The Vitality of Video in Brand Communications

The debate has been raging on in recent years: should you do traditional or digital? Frankly, this debate is a false dichotomy and a non-existent...

- 27 October 2014, 15:00 in Digital Marketing

The Return of the Human Voice in Marketing Tech

We live in an ‘always on’ society, in which mobile has become the first screen of contact for sharing and consuming content. In many...

- 23 October 2014, 13:00 in Digital Marketing

Monetising Mobile Advertising

Despite the meteoric rise of smartphones and tablets, mobile advertising has yet to be truly embraced by the vast majority of marketers and...

- 22 October 2014, 11:00 in Digital Marketing

Online Activity and Offline Transactions are Finally Married for True ROI Measurement

The combination of the recession hitting and the emergence of online retail gave the high street a battering, in what many thought was a lost battle...

- 21 October 2014, 15:00 in Digital Marketing

Why it Pays to be Creative in this Digital Age of Marketing

In this digital age, the ways in which people consume content has changed. The evolution of mobile technology has resulted in multiple channels in...

- 20 October 2014, 15:00 in Digital Marketing

Customers are for life, not just for Christmas

Some Christmas shoppers have it all wrapped up by the 1st of December, while others are still rushing around like headless turkeys on Christmas Eve....

- 17 October 2014, 11:00 in Digital Marketing

Digital on the Couch: How Brands can Benefit from a Freudian Approach

It’s that time of year when planners identify new strategic approaches for the next 12 months. This year, more than ever, the cry for a...

- 16 October 2014, 13:00 in Digital Marketing

Using Video Marketing to Gain Consumer Trust

Following the advent of the Internet and mobile devices, the opportunities for brand communication have grown exponentially. Yet with so many...

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