- 12 February 2015, 17:00 in Digital Marketing

2015’s Top Design Trends: How to keep your Business Visuals looking Fresh

As marketers move into 2015 and work on delivering their business objectives and goals for the year, now is the perfect time to take a fresh look at how to visually represent the business. According to a recent study by Visual Teaching Alliance, 90 per cent of the information transmitted to the brain is visual and we can absorb information much more quickly from imagery. In an increasingly visual world,...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 10 February 2015, 11:00 in Digital Marketing

Traditional Retailers Must Focus on Customer Journey Engineering in Order to take on Internet Pure-Plays

It is universally recognised that consumers’ shopping habits have changed so much that the internet...

- 9 February 2015, 12:00 in Digital Marketing

Why Brands and Shoppers should be the Big Winners in a Supermarket Price War

We are in the midst of heavy competition between Britain’s retailers. There are more key players involved, whether it be the traditional...

- 6 February 2015, 12:00 in Digital Marketing

Radio Times are Changing

Radio may be one of the oldest social mediums, 120 years old this year in fact, however it is still capable of holding its own against the online...

- 5 February 2015, 17:00 in Digital Marketing

How will the Slew of New Domain Names Affect Brands?

The online world has long been a space in which brands and businesses have jostled for attention. Until recently, there have been only a small number...

- 5 February 2015, 15:00 in Digital Marketing

Digital Marketing for the Older Generation

The older generation is too often segregated from the digital world. Brands frequently use a person’s age as a gage for their digital activity:...

- 5 February 2015, 11:00 in Digital Marketing

Moving from Personalisation to Contextualisation

2014 was undoubtedly the year that personalisation became mainstream. Organisations began to take full advantage of the ability to target their users...

- 5 February 2015, 08:00 in Digital Marketing

Chasing the Digital Train

The Digital train has left the station. Its pace has increased exponentially in the last 5 years. The stations of eCommerce and big data are well in...

- 3 February 2015, 17:00 in Digital Marketing

Where Brands are going Wrong on YouTube

Out of the 5,000 most popular channels on YouTube just 74 are brands. It’s a mind-blowing statistic, given the video platform’s millions...

- 3 February 2015, 08:00 in Digital Marketing

It’s All About Timing – How Seamless Storytelling can Improve Cross-Platform Engagement

In the competitive multichannel landscape, marketers are positively trying to better understand how to engage with consumers cross-platform in...

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