- 10 March 2015, 08:00 in Digital Marketing

Getting Clarity & Conversions with Your Landing Pages

My mantra in relation to lead pages and specifically landing pages is Engage, Stimulate Offer & Convert. Good Lead Pages + Good Landing Pages = Higher Conversions.

The objective of the landing page is to get a compelling value proposition in front of prospective buyers in a way that is engaging, credible and clear. I believe every page on a website should act as a landing page with some type of...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 9 March 2015, 17:00 in Digital Marketing

What will happen as Products become Services in the Internet of Things World?

Products are set to become a lot more exciting in age of the Internet of...


- 9 March 2015, 13:00 in Digital Marketing

How to Measure your Marketing Investment

Being able to assess the contribution marketing makes to your business is essential, perhaps no more so than in a small business where every penny...

- 9 March 2015, 08:00 in Digital Marketing

Why Mobile Programmatic is becoming an Essential Part of the Digital Marketing Mix

The role of marketers is changing rapidly, with the discipline becoming ever more sophisticated as a result of an increasing number of channels and...

- 5 March 2015, 08:00 in Digital Marketing

Programmatic: An Opportunity, not a Threat

Media buying has been dramatically transformed by programmatic practices. Current technologies allow marketers to engage directly with their target...

- 3 March 2015, 15:00 in Digital Marketing

Digital Transformation continues to Drive Innovation

We are in the midst of a period of great change. Evolving technology trends have altered the business world and as a result, the marketing function...

- 2 March 2015, 12:00 in Digital Marketing

Email is Middle-Aged! A Look Back at the Past 44 years of Email

2015 marks the 44th anniversary of the first email being sent by computer engineer Ray Tomlinson.


- 2 March 2015, 11:00 in Digital Marketing

Internet of Things: 101

The Internet of Things will change our lives. It's about extracting data from daily experiences and interpreting it to add value to our lives. Your...

- 27 February 2015, 17:00 in Digital Marketing

Take off the Instagram Filters, Say No to Airbrushing: Brands, you’re great just the way you are!

The era of false airbrushed perfection is over. Being ‘flawless’ – long the gold standard for models and the rest of humanity...

- 27 February 2015, 09:00 in Digital Marketing

A Fifth of Britons Working in Marketing and PR Plan to Gain Digital Qualifications in 2015

A new study has discovered that one in five Britons working in the marketing and PR industry are looking to enrol on a digital marketing course,...

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