You put in a lot of effort to draw people to your website. You network, optimize web content for search engines, send regular email newsletters, and direct your social media followers towards your website so they can get to know your products and services better and trust your brand, with the end result leading to a revenue yielding customer action.

Unfortunately, these do not happen with just one single visit. If you’re selling a service, costly item, or a commitment, potential customers will not readily purchase or book a schedule a few minutes after they arrive at your website. It will usually take them more than one look to checkout and provide their credit card information.

This is why it is very important for marketers to be able to effectively influence website visitors to come back, so the possibility of actually making a purchase or requesting for an appointment can come closer to reality. You need to turn first time visitors who are potential customers to be repeat visitors that will eventually make the purchase.

Here are 5 foolproof ways you can influence your niche to become repeat visitors to your website:

Make Sure That Your Website is Easy to Use

Keep your website clean and clutter-free, especially your home page. You want your users to navigate comfortably within your website without overwhelming them with an overload of buttons, tabs, links, paragraphs, photos, and text buckets. They would appreciate your site better and be able to understand your offers more if you keep your website organized and straightforward, with just the right amount of images and highlights to keep them interested.

You also want your webpages to load fast. Based on a research, almost 50% of web users abandon websites that do not load within 3 seconds and among web shoppers, 79% who were unsatisfied with a website’s performance say they will not return to that site again and about 44% of these would share their poor online shopping experience with friends.

Focus on Your Visitors’ Needs and How You Can Help

While you may want to inform your visitors about the numerous skills, experiences, achievements, and awards that will help establish your credibility, most part of your website should be about what you can do for your potential customers. Remember, your website should be engaging; this is not just an online resume or portfolio.

Focus on their needs and wants, their preferences. What results can you give to them? How can you help them? How soon? How effective? If they are not yet ready to make a purchase, how can you help them for the meantime? Do you have DIY blogs that can guide them into fixing the issues by themselves? Are there tips you can share to help them do certain things better, easier?

Write Relevant Content

You want your visitors to be able to easily relate to what your content is saying. Make sure that your pages feature relevant content and images that your target niche will find interesting and helpful. Are your blog posts up to date? Does your website show the certifications or licenses needed to prove your expertise? If you recently moved shop or added a branch, are the contact information updated, including the map? If you have just undergone rebranding, is your website design aligned with the rest of your new marketing collateral and social media accounts?

Interact with Your Visitors

Your website is not only about providing information, it should also encourage interaction. You should be able to build connections with your visitors and keep them engaged. Allow your site visitors to provide their comments on your blog posts, send their feedback, share your posts, and review your products and services. Add links to your social media accounts so they can be part of your community on Facebook, Instagram, Twitter, and LinkedIn.

Keep Them Hooked

Provide helpful tips and video tutorials on your website so they can appreciate the advantages you’re your business can offer them, then invite them to sign up for your monthly newsletter or require them to submit their contact information in order to download your free e-book or receive a free sample of your product. You now have a database of potential customers that you can use to promote your products and services, monthly promotions, and loyalty rewards programs.

These tips are all about acknowledging the needs and desires of your target niche and keeping them engaged during their initial visit, so they are able to feel a connection with your brand through what you are offering them. Once you are able to show these first time visitors that you are genuinely interested in helping them with their concerns, they will reward your efforts with a second visit and, eventually, their first purchase.

By Michelle Custodio, SEO Strategist, Writer & Link Builder at ClickMinded


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