- 22 June 2015, 10:00 in Digital Marketing

Marketing Automation isn’t Dead – It’s Evolving

In recent years, marketing automation has started to gain a negative reputation. Consumers are fed up with being spammed; and as a result, they are deleting, unsubscribing and disengaging. However, just because marketing automation includes “automation” in its name, it doesn’t mean that every communication powered by marketing automation technology is broadly blast to all consumers. Considering that marketing automation is used by 59 percent of B2B Fortune...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 19 June 2015, 10:00 in Digital Marketing

How can Digital Marketers Address Customer Loyalty in Light of Changes to Cash Back Schemes?

Studies across a number of industries have revealed that the cost of keeping an existing...


- 18 June 2015, 08:00 in Digital Marketing

New Era Challenges to Growth

Challenges to growth are nothing new, but these challenges change with shifts in culture. Consumer attitudes and behaviour are changing rapidly as we...

- 17 June 2015, 17:00 in Digital Marketing

The Never-Ending Cybersecurity Story: How to Protect your Brand Online

For decades, marketers have focused on satisfying consumers’ interests, experiences and expectations. For instance, supermarkets have used...

- 17 June 2015, 12:00 in Digital Marketing

The Successful Marketer of the Future

ln the future, with the correct balance of strategic, tactical and personal skills and experience, a marketer should be able not only to successfully...

- 17 June 2015, 08:00 in Digital Marketing

Where will AI and Machine Learning take us next?

When we look at the marketing universe today, many of the jobs people have now didn’t even exist a decade or two ago: web designers, SEO...

- 12 June 2015, 15:00 in Digital Marketing

What can Digital Marketers do to Combat Consumer Fears Surrounding Wearables?

As wearable technology continues to evolve, several investigations and studies are emerging to try and figure out just how much of an impact these...

- 12 June 2015, 13:00 in Digital Marketing

Digital Maturity without the Tantrums

Saying bye-bye to traditional practices doesn’t have to be all pain and no gain. Quite the opposite. With so many new technologies appearing on...

- 12 June 2015, 08:00 in Digital Marketing

Managing Digital Marketing Processes to Avoid Unnecessary Costs

On any given day, consumers receive a constant stream of messages. Whether it’s a bank statement in the morning post, an email notifying them...

- 11 June 2015, 17:00 in Digital Marketing

From Impossible to Possible: Three Steps to Reaching the Always-On Customer

Today’s customers interact with brands at multiple points along the path to purchase. Physical stores and even web browsers are no longer the...

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