- 1 September 2015, 13:00 in Digital Marketing

Measuring Success in PPC: Looking Beyond the Conversion

The ability to effectively track ROI and conversions in search advertising has long been one of PPC marketing’s major attractions; something that has always stood in contrast to the comparative challenge of accurately measuring success with brand marketing. But what if PPC was the perfect vehicle to do both?

Ascertaining the Lifetime Value of a Customer

With all the data and certainty that PPC brings, it’s all too easy for search advertisers...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 1 September 2015, 08:00 in Digital Marketing

The Increasing Importance of Real-Time Marketing

Recently we have seen more and more brands embracing real-time marketing and taking advantage of...


- 27 August 2015, 12:00 in Digital Marketing

The Oft-Forgotten and Critical Component of Digital Campaigns...

When marketers think of digital marketing they often become one-track minded: they ask themselves how do I draw new crowds of visitors to my website?...

- 26 August 2015, 15:00 in Digital Marketing

3 Ways to Return Value to the Publisher Rate Card

Since the early days of programmatic, publishers have been worried that the move to real-time auctions in ad sales would inevitably put downward...

- 25 August 2015, 13:00 in Digital Marketing

Three Pillars of Optimisation

Telecommunication companies (Telcos) continue to wrestle with the challenge of two highly distinct visitors: existing and prospective customers...

- 24 August 2015, 12:00 in Digital Marketing

Driving Revenue with the Internet of Things

Recent research from the Economist Intelligence Unit reveals that the Internet of Things (IoT) is the top trend senior marketers believe will have...

- 21 August 2015, 17:00 in Digital Marketing

Understanding the Link between Personalisation and Loyalty

Since Forrester identified a new era of retail it calls “The Age of the Customer”, the customer now holds all the technology cards, where...

- 21 August 2015, 12:00 in Digital Marketing

How to Create an Engaging Brand Around Something Boring

Not all of us are blessed with a beautiful and exciting product to promote, some business ideas are commercially viable but lack a clear brand...

- 19 August 2015, 15:00 in Digital Marketing

Getting to Grips with Omni-Channel Marketing

Research from Ofcom this month revealed that for the first time, mobile has overtaken laptop as the device used by consumers the most to get online...

- 18 August 2015, 17:00 in Digital Marketing

Why Responsibility in Business is Today's Strongest Route to Rebuild Trust

Why responsible and sustainable initiatives are critical for business to regain public trust in today’s digital era


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