- 24 September 2015, 12:00 in Digital Marketing

Does Wet Weather Dampen Cyclists’ Spirits?

If there’s one thing Britons know well, it’s unpredictable summer weather. Sweltering days in the office are followed by blustery bank holidays and wash out weekends. It marks the beginning of many conversations. It is a national obsession. And naturally, it impacts the way we behave. Recently, Halfords announced a fall in the sales of its bicycles - a substantial 11 per cent drop in the eight weeks to 28...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 24 September 2015, 10:00 in Digital Marketing

Coding Tips for the Modern Marketer

Five reasons why marketers should learn to code!



- 24 September 2015, 08:00 in Digital Marketing

SEO 101: What Digital Marketers Need to Know about Google Penalty Algorithms

While many digital marketers are involved in developing website strategy, many are unaware of the criteria that Google uses to assess their websites...

- 22 September 2015, 17:00 in Digital Marketing

Startup Branding - The Lean Way

Starting a business is exciting for millions of people and, in a turbulent employment landscape, a necessity for many more. The result is a global...

- 22 September 2015, 12:00 in Digital Marketing

Now Comes Coding…

Digital has gone granular


- 22 September 2015, 10:00 in Digital Marketing

What is A/B Testing?

Remember at school when we grew runner beans in jam jars with a piece of rolled up blotting paper? We placed one in a dark cupboard, one we didn't...

- 21 September 2015, 17:00 in Digital Marketing

How CRM is evolving to CXM

In 1938, the sociologist Willard Waller identified something he called the ‘principle of least interest.’ The basic idea is that the...

- 18 September 2015, 15:00 in Digital Marketing

Are you Coming On Too Strong with your Customers?

In a time when customer churn can be sky high, it is important to success that companies provide a positive customer experience to keep consumers...

- 17 September 2015, 16:00 in Digital Marketing

Mum’s The Word: Brands Cannot Afford to Overlook the Millennial Mum

2015 is the tipping point year for millennials. It has been suggested that this year, millennials will become the largest social demographic in the...

- 16 September 2015, 12:00 in Digital Marketing

3 Ways to Keep your Customers Engaged – From Shop Floor to Website

'The customer is king’ the saying goes. But while the expression might be as old as the trade itself, it matters now more than ever before....

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