- 14 October 2015, 12:30 in Digital Marketing

Agile Development – What does it mean for Marketers?

The majority of digital agencies now use 'Agile development' when building your website or apps. But what does that mean from a marketing perspective? And is Agile always best?

Agile development emphasises close collaboration between marketers and their agencies. Only high level requirements are documented. The agency then delivers small and incremental releases of a product or project that undergo testing and feedback. Requirements can change in response to these feedback...

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- 15 June 2020, 08:00 in Customer Experience

5G will advance all of society as we know it

“2020 is the year of 5G.” How many times have we heard that phrase, or...

- 14 October 2015, 10:00 in Digital Marketing

The Biggest Digital Challenges and Opportunities Facing Businesses Today

Digital transformation is in full swing, and companies are doing their best either to stay...


- 13 October 2015, 17:00 in Digital Marketing

Digital Marketing: Embracing the Old and the New

In modern marketing, embracing technology is critical in order to give your business a competitive edge. Cloud computing and associated technologies...

- 13 October 2015, 12:00 in Digital Marketing

Digital Leaders Are On The Rise

A recent article in the Huffington Post posed an interesting question: what drives digital transformation – technology or strategy? Is it...

- 12 October 2015, 15:00 in Digital Marketing

Why Performance is the New Trust

Today it’s just not good enough to promise. Customers judge the retailers they use on the service that they deliver – and channels social...

- 12 October 2015, 12:00 in Digital Marketing

Web Forms – How to Secure their Success

The importance of web forms as online communication tools cannot be overstated. They are a crucial way for organisations to capture data and start...

- 8 October 2015, 15:00 in Digital Marketing

The Customer is Always Right

It may sound like a cliché but the old saying that the customer is always right remains the cornerstone for many businesses. Originally coined...

- 8 October 2015, 13:00 in Digital Marketing

Conversion Rate Optimisation: Turning Traffic into Sales for Your Business

“You can lead a horse to water but you can’t make it drink.” You’re all familiar with that famous quote, but I propose that...

- 8 October 2015, 12:00 in Digital Marketing

Bucking the ‘Fast Fashion’ Approach to Digital Marketing

The world of digital moves fast. It seems as though a new ‘must have’ channel or bit of kit springs up every week. No wonder so many...

- 7 October 2015, 10:00 in Digital Marketing

Say Goodbye to Digital Marketing…and Hello to Marketing

The days of trying to shoehorn digital into all areas of our lives are over. Why? Because digital is already an integral part of our day-to-day...

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