It’s safe to say that most companies are all over social media.
But, and it’s a biggie, are they getting the most out of it? Yes, we’ve read, “10 Instagram best practices”, “3 fail-safe social media tips”, etc.
At Talkwalker we know that whilst it’s vital to keep up with new tips, tricks and innovations, how they should be used varies greatly on the brand, company, and industry.
When it comes to social media marketing, brands have different voices, audiences, and languages. They’re using one, two, or many social media platforms. Each social media platform has its own audience demographic. The Twitter watercooler, the Facebook bar, the LinkedIn office…What works on one channel won’t necessarily work on another.
The key is to keep track of what’s working and what’s not.
With this in mind we’re going to share our…
We’ve called it a template for B2B marketers because:
1) This is the space we operate in, so it’s one we feel confident discussing
2) The concerns of B2B marketers can be a bit different to those of B2C, particularly when it comes to tying social efforts to lead generation.
At heart it’s a simple spreadsheet, to help you understand the performance of your social media strategy using a variety of social media metrics.
The idea is that you can plug your own data directly into this spreadsheet so you can get a better view of your performance.
For some, the metrics in the template may all be familiar, but if you’re still coming to terms with all the different metrics that are available, you can also take a look at our guide to 10 of the best.
With 2017 just around the corner, it’s time to get your social media measurement plan in place.
By Richard Sunley, UK marketing lead at Talkwalker
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