If you run a business online, then you know what SEO is and its importance. Perhaps you have also read about it or heard your marketing team talking about it in your meetings. SEO, or search engine optimisation is the engine that runs things in your business. Your online presence and positioning on search engine result pages depends on the strength of your SEO strategy.

For the success of your inbound digital marketing strategy, your SEO strategy must have the following elements:

1. Local optimisation

As a service provider in India, your services’ primary market is India. You may also wish to narrow down to a particular area in India. The best way of doing this is by having a local SEO strategy.

For this to work effectively, you should have accurate details of the location. You should also describe your products or services accordingly to meet the needs of that target region. If a person searches for your line of services in your target area, the chances of your practice appearing on top of the result pages are higher when the page is local SEO enabled

2. Updated content

You want many visitors on your site at all times, so keep the site alive. Web blogs and articles are important for your business website since they can be used to carry content about your services easily. To increase traffic to your website, keep updating your website and the blog.

3. Use unique keywords

What does it take to be found online? The most concise answer would be use of unique keywords, metatags, keyword phrases, and alt tags. Good content that is naturally flowing is important for keywords rather than random use of keywords in articles or blogs.

4. Lengthy content

If you want people to trust your work, then you should create detailed and in-depth content that will make your potential clients know more about a procedure, product, or a service. Besides products, people look for information. So, use this element and feed your potential and existing clients meaty content.

5. Leverage social media

The ranks used by search engines take into account your social media presence. Being active on social media and engaging with your customers is effective in increasing traffic to your site. You can also share your blogs on these sites.

Take advantage of Facebook, Google+, Instagram, Twitter, Tumblr, etc. to increase your brand’s awareness.

6. Have optimised URLs

When tackling SEO, you have to ensure that it begins at the URL. Try using words separated by hyphens, use a maximum of 100 characters, include location, and have a maximum of three subdirectories.

7. Use title tags

A title tag is clickable text that is displayed on search engine results. Ensure that your title tags are enticing and at the end of the title tag is the company name. Unappealing content will not be read.

8. Proper heading tags

To decipher what your page is all about, Google analyses heading tags. All your pages must have a heading tag.

9. Alt image tags

For your images, use keywords in the alt image tags only when they make sense. Alt tags are important in ranking, but the keywords shouldn’t be forced in just for them to work.

Finally, your website should be mobile responsive and very secure. Customers leave your information with them and it is up to you to secure their private information. For all these to be actualised on your site, you should have a professional working with you.


By David Wicks, online marketer

GDPR Summit Series is a global series of GDPR events which will help marketers to prepare to meet the requirements of the GDPR ahead of May 2018 and beyond. Further information and conference details are available at http://www.gdprsummit.london/

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