The first 1-5 interactions people have with your business are now likely to be on their mobile.

If you email someone … they will probably see it on their mobile first.

If you tweet to someone … they probably see it on their phone.

If you share a video, a photo, a status update, an event invite or a pdf download… it’s probably hitting them on their mobile first.

When you think about your clients or potential clients put a picture in your mind of someone holding their phone. They are distracted by other things, maybe they are driving, commuting, watching TV, standing on an escalator, shopping or with a friend at a coffee shop. They have an infinite number of other things they can skip to if you don’t capture their attention. In a split second they can be looking at another tweet, Facebook post, search result, song, map, game or movie.

Maybe this feels strange. You used to think of your clients and potential clients sitting at their desk, paying full attention to what they are doing. If they were checking email, they weren’t also waiting in line for a coffee. In the good old days (10 years ago) I made my money by imagining my potential clients sitting down reading the daily paper skimming through the headlines not doing much else. Today that picture in my mind would be a killer for my business.

Thinking mobile means:

Communicating clearly, concisely and powerfully in bite size chunks that link to further content:

- Using images and video that loads fast.

- Having buttons that work easily on a phone.

- Having a responsive website and blog.

- Having social sharing plugging that work on mobile.

- Giving frequent, bite sized updates that add value to people.

- Using location relevant content.

- Using context to your advantage.

We live in changing times and as Darwin remarked ‘ the world doesn’t belong to the strongest, it belongs to those who can adapt the fastest’. Thinking “mobile first” when marketing your business will put you ahead of your competition who are still doing things the old way, as if it’s 90 days ago. 

 

By Daniel Priestley, entrepreneur, international speaker and best-selling author. 

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