Did you know that, on average, 60% of GenYers owns a smartphone? The other 40% mainly states that their current phone is doing just fine, that a smartphone is too expensive to buy or that they simply do not need one.
A recent InSites Consulting study among youngsters shows Japan and China are clearly leaders when it comes to daily Internet access through a cellphone with respectively 92% and 89%. The most popular mobile services seem to be related to convenience, contact and entertainment. 52% would like to make small mobile payments with their cell. The apps GenYers install are mostly fun and games, followed by weather forecast, music and video and navigation apps. Australian and Japanese youngsters have the highest average number of apps installed but the Canadians have installed the highest number of brand-related apps.
By Joeri van den Bergh, InSites Consulting.
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