Mobile app fraud has significantly increased with hidden ads, spoofing, background ad activity and measurement manipulation being the common types of mobile app fraud.

Research from DoubleVerify’s Fraud Lab, identified that the total number of fraudulent apps has increased by 159% from 2017 to 2018. With 57% of fraudulent mobile apps categorised as “Games” and “Tools & Utilities” in comparison to 2017, fraudulent apps were detected 1.6 times more in 2018.

As advertisers spend billions on marketing, mobile fraud increases exponentially. According to eMarketer, an estimate of $87 billion will be spent on mobile ads in 2019, which fraudsters will take advantage of.

Roy Rosenfeld, head of DoubleVerify’s Fraud Lab said in a statement:

“With ad spend increasingly concentrated in mobile – and particularly mobile app, fraudsters are redoubling their efforts to take advantage.

“It’s critical that brands understand these risks, in order to allocate spend accordingly and install appropriate safeguards for their digital investments.”


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