An expert on marketing and data privacy will be the trainer in a forthcoming workshop, to be held on 12th September in Central London, looking at the likely impact of GDPR on the future of advertising and marketing.
Hellen Beveridge, a data protection and privacy expert, and a multi-disciplinary marketing professional with over 25 years of experience across a broad range of industries, will be taking the workshop.
It’s not just GDPR. Privacy and Electronic Communications Regulation (PECR), and the imminent ePrivacy Regulation, all have major implications for marketing and advertising.
Hellen, who is currently the Privacy Lead at Data Oversight, where she helps organisations understand and implement data protection strategies, will be covering topics including:
An overview of the regulatory framework and privacy laws within the UK, EU, alongside a global perspective.
Customer trust and privacy, looking at how businesses should take the initiative.
Assessing your vulnerabilities from a risk management perspective.
How to ensure your data sources are compliant from a data capture and data purchase perspective.
Everything you need to know about consent and the compliant opt-in, opt-out process.
The interpretation of legitimate interest and impact upon direct marketing.
The rise of contextual advertising at the expense of personalised advertising.
Hellen is also the moderator for the marketing stream of GDPR Summit London and is an experienced expert speaker on data protection.
To book a place visit this page.
By Daniel Hunter, Fresh Business Thinking.
GDPR Summit Series is a global series of GDPR events which will help marketers to prepare to meet the requirements of the GDPR ahead of May 2018 and beyond. Further information and conference details are available at http://www.gdprsummit.london/
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