Data Protection Magazine is a newly launched magazine offering thought-provoking pieces designed to help the business generalist with their task of data protection compliance. It aims to shed a light on the key issues.
In the first edition of the magazine, editor, Michael Baxter looks at whether millennials really do have a different attitude to data protection. Here is a snippet of the article titled ‘Millennials are different, or so they say’:
“The generation born in the decade or two before the end of the last century, or so we keep hearing, have a different way of thinking.
Take their attitude towards personal data. A study by the USC Annenberg Center for Digital Future and Bovitz Inc found that 56% of the millennial generation would be willing to share their location with a nearby company in return for a relevant coupon or promotional deal. By contrast, only 42% of users of 35 years and older agreed they would share their location.
Jeffrey I. Cole, the director of the USC Annenberg Center for the Digital Future said:
“Millennials recognise that giving up some of their privacy online can provide benefits to them. This demonstrates a major shift in online behaviour.”
But is it really like that? The millennial generation and their youngers, generation Z, are what they call digital natives - they are digitally savvy.”
To view the whole article and the rest of the magazine, visit the Data Protection World Forum website.
By Laura Edwards, editor, GDPR.Report
GDPR Summit Series is a global series of GDPR events which will help marketers to prepare to meet the requirements of the GDPR ahead of May 2018 and beyond. Further information and conference details are available at http://www.gdprsummit.london/
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