With the Christmas sales becoming bigger business every year, it’s essential that online retailers prepare their websites for the surge in customer traffic. Websites that fail to plan for the Christmas rush run the risk of creating long waiting times and dissatisfied customers – or even risk their sites crashing altogether under the strain on their servers.
During last year’s Christmas sales Tesco, Argos, Boots and PC World saw their websites crash due to the sheer volume of customers on their servers. Curry’s site, meanwhile, asked visitors to join a queue with an average 30-minute wait to complete purchases. Amazon appeared to be better prepared – reporting that Black Friday 2014 was its busiest day ever, with customers ordering over 5.5 million items according to Internet Retailing.
With shoppers spending £810m during Black Friday alone in 2014, according to The Guardian, it’s vital that online retailers take the right steps to prepare their websites for the festive period – and to ensure that they don’t miss out on their share of the market during some of the busiest shopping days of the year.
So, what steps can you take to make sure you enjoy a profitable (and crash-free) Christmas 2015? Here are our top tips to help you Christmasproof your website.
By Nublue.
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