- 4 June 2015, 10:00 in E-Commerce

The Not So Far East: Asia, the Next E-commerce Frontier

With retailers around the globe concentrating their attention on Asia as the next frontier, many make the mistake of focusing too heavily on China. Whilst China is undoubtedly Asia’s golden child, Asia comprises the largest and most populous continent with a combined population of approximately 4.4 billion, as such it presents a huge opportunity for the e-commerce industry. In fact, Asia contributed a whopping 35 per cent of the world’s...

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